# Imperial Brands Science Generated by Yoast SEO v28.5, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Building Trust \in NGP](https://imperialbrandsscience.com/talking-tobacco-harm-reduction/building-trust-in-our-ngp/) - [Our Scientific \ Engagement](https://imperialbrandsscience.com/our-scientific-engagement/) - [Demystifying \Nicotine](https://imperialbrandsscience.com/demystifying-nicotine/) - [The Relative \Risk Scale](https://imperialbrandsscience.com/the-relative-risk-scale/) - [Consumer\-centric \Innovation](https://imperialbrandsscience.com/our-scientific-assessment-framework/our-ngp-innovation/) ## Posts - [Do Next Generation Nicotine Products Reduce Cardiovascular Risk?](https://imperialbrandsscience.com/blog/do-next-generation-nicotine-products-reduce-cardiovascular-risk/): Our narrative review of the scientific literature focuses on the potential cardiovascular health impacts of NGP, containing over 200 references drawn from diverse fields\. - [Scientist QA: Should vaping be treated like smoking indoors?](https://imperialbrandsscience.com/blog/scientist-qa-should-vaping-be-treated-like-smoking-indoors/): There's a lot of debate regarding vaping in pubic places, especially indoors\. Our QA focuses on the science to\-date and proposes some evidence\-driven conclusions\. - [Consumer\-centric science at the Global Forum on Nicotine](https://imperialbrandsscience.com/press-office/consumer-centric-science-at-the-global-forum-on-nicotine/): Imperial Brands scientists showcase how our consumer\-led approach is helping us make a meaningful contribution to tobacco harm reduction at the Global Forum on Nicotine\. - [Imperial Brands responds to the Tobacco Products Directive Evaluation \& JRC Reports](https://imperialbrandsscience.com/blog/imperial-brands-science-responds-to-the-tobacco-products-directive-evaluation-report/): We respond to the European Commission's TPD Evaluation Report and the JRC's report on 'Health outcomes associated with the use of e\-cigarettes, heated tobacco, and nicotine pouches'\. - [Creating authentic NGP flavours through science, innovation, and consumer insights](https://imperialbrandsscience.com/press-office/creating-authentic-ngp-flavours-through-science-innovation-and-consumer-insights/): Jill Jones explains how we innovate, develop, and test next generation product flavours that satisfy consumers and help us contribute to tobacco harm reduction\. ## Resources - [Mechanistic New Approach Methodologies Identify Substantial Reductions in Cardiovascular Relevant Biological Activity from E‑Vapour Products Compared to Cigarettes](https://imperialbrandsscience.com/resources/mechanistic-new-approach-methodologies-identify-substantial-reductions-in-cardiovascular-relevant-biological-activity-from-e-vapour-products-compared-to-cigarettes/) - [Assessing Innovation in Nicotine Pouches In Vitro Evidence Supporting Reduced Toxicological Activity of New Pouch Substrate Blend](https://imperialbrandsscience.com/resources/assessing-innovation-in-nicotine-pouches-in-vitro-evidence-supporting-reduced-toxicological-activity-of-new-pouch-substrate-blend/) - [Multiple In Vitro Bioassays Support Reduced Toxicological Potential of Pulze iSENZIA and iD Aerosols Relative 1R6F Cigarette Smoke](https://imperialbrandsscience.com/resources/multiple-in-vitro-bioassays-support-reduced-toxicological-potential-of-pulze-isenzia-and-id-aerosols-relative-1r6f-cigarette-smoke/) - [blu bar® kit aerosol showed substantially lower biological activity in CORESTA and ToxTracker®in vitro assays compared to cigarette smoke](https://imperialbrandsscience.com/resources/blu-bar-kit-aerosol-showed-substantially-lower-biological-activity-in-coresta-and-toxtrackerin-vitro-assays-compared-to-cigarette-smoke/) - [Comparative Assessment of PULZE Heated Tobacco and Herbal Aerosols Demonstrates Substantially Lower Toxicant Levels on Average than Cigarette Smoke](https://imperialbrandsscience.com/resources/comparative-assessment-of-pulze-heated-tobacco-and-herbal-aerosols-demonstrates-substantially-lower-toxicant-levels-on-average-than-cigarette-smoke/) ## Timeline Stories - [In the Czech Republic](https://imperialbrandsscience.com/timeline/in-the-czech-republic/) - [Italy](https://imperialbrandsscience.com/timeline/6242/) - [Former SRNT presidents](https://imperialbrandsscience.com/timeline/srnt-statement/) - [In France](https://imperialbrandsscience.com/timeline/in-france/) - [In France](https://imperialbrandsscience.com/timeline/in-france-2/) ## Categories - [Home](https://imperialbrandsscience.com/category/home/) - [Blog](https://imperialbrandsscience.com/category/blog/) - [Timeline](https://imperialbrandsscience.com/category/timeline/) - [Geo\-Block US](https://imperialbrandsscience.com/category/geo-block-us/) - [Tweet](https://imperialbrandsscience.com/category/tweet/) ## Tags - [next generation products](https://imperialbrandsscience.com/tag/next-generation-products/) - [imperial brands](https://imperialbrandsscience.com/tag/imperial-brands/) - [tobacco harm reduction](https://imperialbrandsscience.com/tag/tobacco-harm-reduction/) - [harm reduction](https://imperialbrandsscience.com/tag/harm-reduction/) - [science](https://imperialbrandsscience.com/tag/science/) ## Categories - [Timeline Stories](https://imperialbrandsscience.com/ctl-stories/timeline-stories/) - [Heated Tobacco:A History of Harm Reduction Public Health Advocacy](https://imperialbrandsscience.com/ctl-stories/history-of-heated-tobaccos-public-health-advocacy/) ## Anatomy - [Lungs](https://imperialbrandsscience.com/body_part/lungs/) - [General](https://imperialbrandsscience.com/body_part/general/) - [Blood](https://imperialbrandsscience.com/body_part/blood/) - [Perception \& Behavioural](https://imperialbrandsscience.com/body_part/perception-behavioural/) - [Tox](https://imperialbrandsscience.com/body_part/tox/) ## Blog Categories - [Vape](https://imperialbrandsscience.com/blog_cat/vape/) - [Other](https://imperialbrandsscience.com/blog_cat/other/) - [Heated](https://imperialbrandsscience.com/blog_cat/heated/) - [Events](https://imperialbrandsscience.com/blog_cat/events/) - [Oral](https://imperialbrandsscience.com/blog_cat/oral/) ## Dates - [Pre 2015](https://imperialbrandsscience.com/date/pre-2015/) - [2018](https://imperialbrandsscience.com/date/2018/) - [2024](https://imperialbrandsscience.com/date/2024/) - [2019](https://imperialbrandsscience.com/date/2019/) - [2021](https://imperialbrandsscience.com/date/2021/) ## Format Types - [Publication](https://imperialbrandsscience.com/format_type/publication/) - [Poster](https://imperialbrandsscience.com/format_type/poster/) - [Presentation](https://imperialbrandsscience.com/format_type/presentation/) - [Video](https://imperialbrandsscience.com/format_type/video/) - [Infographic](https://imperialbrandsscience.com/format_type/infographic/) ## NGP Categories - [Vape](https://imperialbrandsscience.com/ngp_category/vape/) - [Tobacco](https://imperialbrandsscience.com/ngp_category/tobacco/) - [Heated](https://imperialbrandsscience.com/ngp_category/heated/) - [Oral](https://imperialbrandsscience.com/ngp_category/oral/) - [TT21C](https://imperialbrandsscience.com/ngp_category/tt21c/) ## NGP Research Sub Types - [Biological Science](https://imperialbrandsscience.com/ngp_research_subtype/biological-science/) - [Product Characterisation Science](https://imperialbrandsscience.com/ngp_research_subtype/product-characterisation-science/) - [Clinical Science](https://imperialbrandsscience.com/ngp_research_subtype/clinical-science/) - [Perception \& Behavioural Science](https://imperialbrandsscience.com/ngp_research_subtype/perception-behavioural-science/) - [Population Health Science](https://imperialbrandsscience.com/ngp_research_subtype/population-health-science/) ## NGP Research Types - [Pre\-Clinical](https://imperialbrandsscience.com/ngp_research_types/pre-clinical/) - [Clinical](https://imperialbrandsscience.com/ngp_research_types/clinical/) - [Perceptions and Behavioural](https://imperialbrandsscience.com/ngp_research_types/pb/) - [Post\-Market](https://imperialbrandsscience.com/ngp_research_types/post-market/) - [Computational](https://imperialbrandsscience.com/ngp_research_types/computational/) ## Optional - [Sitemap index](https://imperialbrandsscience.com/sitemap_index.xml)