# Imperial Brands Science Generated by Yoast SEO v27.9, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Addressing \Nicotine and NGP \Misperceptions](https://imperialbrandsscience.com/demystifying-nicotine/nicotine-ngp-misperceptions/) - [Consumer Health \ Matters](https://imperialbrandsscience.com/consumer-health-matters/) - [The Importance \of Flavours](https://imperialbrandsscience.com/the-importance-of-flavours/) - [Illicit NGP](https://imperialbrandsscience.com/illicit-ngp/) - [Oral \Nicotine \Pouches](https://imperialbrandsscience.com/the-relative-risk-scale/tobacco-free-oral-nicotine-pouches/) ## Posts - [The European Commission JRC Report: Imperial Brands Responds](https://imperialbrandsscience.com/blog/the-european-commissions-jrc-report-imperial-brands-responds/): We believe the JRC Report cannot carry the evidence burden for the EU regulation of e\-cigarettes, heated tobacco products, and nicotine pouches\. Here's why\.\.\. - [Imperial Brands responds to the Tobacco Products Directive Evaluation \& JRC Reports](https://imperialbrandsscience.com/blog/imperial-brands-science-responds-to-the-tobacco-products-directive-evaluation-report/): We respond to the European Commission's TPD Evaluation Report and the JRC's report on 'Health outcomes associated with the use of e\-cigarettes, heated tobacco, and nicotine pouches' - [Scientist QA: Should vaping be treated like smoking indoors?](https://imperialbrandsscience.com/blog/scientist-qa-should-vaping-be-treated-like-smoking-indoors/): There's a lot of debate regarding vaping in pubic places, especially indoors\. Our QA focuses on the science to\-date and proposes some evidence\-driven conclusions\. - [Consumer\-centric science at the Global Forum on Nicotine](https://imperialbrandsscience.com/press-office/consumer-centric-science-at-the-global-forum-on-nicotine/): Imperial Brands scientists showcase how our consumer\-led approach is helping us make a meaningful contribution to tobacco harm reduction at the Global Forum on Nicotine\. - [Creating authentic NGP flavours through science, innovation, and consumer insights](https://imperialbrandsscience.com/press-office/creating-authentic-ngp-flavours-through-science-innovation-and-consumer-insights/): Jill Jones explains how we innovate, develop, and test next generation product flavours that satisfy consumers and help us contribute to tobacco harm reduction\. ## Resources - [Toxicological Evaluation of blu Bar Kit Aerosol Compared with Cigarette Smoke: Evidence as part of Responsible Product Stewardship](https://imperialbrandsscience.com/resources/toxicological-evaluation-of-blu-bar-kit-aerosol-compared-with-cigarette-smoke-evidence-as-part-of-responsible-product-stewardship/) - [Integrated aerosol chemistry and in vitro assessment provide a foundation for an evidence\-based, responsible product development framework](https://imperialbrandsscience.com/resources/integrated-aerosol-chemistry-and-in-vitro-assessment-provide-a-foundation-for-an-evidence-based-responsible-product-development-framework/) - [In vitro assessment of Tobacco\-Free Nicotine Pouches reveals marked reductions in toxicity when compared to cigarettes](https://imperialbrandsscience.com/resources/in-vitro-assessment-of-tobacco-free-nicotine-pouches-reveals-marked-reductions-in-toxicity-when-compared-to-cigarettes-2/) - [Oral Immune CoCulture Model Reveals Significantly Lower Toxicity of Tobacco free Nicotine Pouches Compared to Cigarettes](https://imperialbrandsscience.com/resources/oral-immune-coculture-model-reveals-significantly-lower-toxicity-of-tobacco-free-nicotine-pouches-compared-to-cigarettes/) - [Chemical characterisation of nicotine pouches and comparison to combustible cigarettes](https://imperialbrandsscience.com/resources/chemical-characterisation-of-nicotine-pouches-and-comparison-to-combustible-cigarettes/) ## Timeline Stories - [In the Czech Republic](https://imperialbrandsscience.com/timeline/in-the-czech-republic/) - [Italy](https://imperialbrandsscience.com/timeline/6242/) - [Former SRNT presidents](https://imperialbrandsscience.com/timeline/srnt-statement/) - [In France](https://imperialbrandsscience.com/timeline/in-france/) - [In France](https://imperialbrandsscience.com/timeline/in-france-2/) ## Categories - [Home](https://imperialbrandsscience.com/category/home/) - [Blog](https://imperialbrandsscience.com/category/blog/) - [Timeline](https://imperialbrandsscience.com/category/timeline/) - [Geo\-Block US](https://imperialbrandsscience.com/category/geo-block-us/) - [Tweet](https://imperialbrandsscience.com/category/tweet/) ## Tags - [next generation products](https://imperialbrandsscience.com/tag/next-generation-products/) - [imperial brands](https://imperialbrandsscience.com/tag/imperial-brands/) - [tobacco harm reduction](https://imperialbrandsscience.com/tag/tobacco-harm-reduction/) - [harm reduction](https://imperialbrandsscience.com/tag/harm-reduction/) - [science](https://imperialbrandsscience.com/tag/science/) ## Categories - [Timeline Stories](https://imperialbrandsscience.com/ctl-stories/timeline-stories/) - [Heated Tobacco:A History of Harm Reduction Public Health Advocacy](https://imperialbrandsscience.com/ctl-stories/history-of-heated-tobaccos-public-health-advocacy/) ## Anatomy - [Lungs](https://imperialbrandsscience.com/body_part/lungs/) - [General](https://imperialbrandsscience.com/body_part/general/) - [Blood](https://imperialbrandsscience.com/body_part/blood/) - [Perception \& Behavioural](https://imperialbrandsscience.com/body_part/perception-behavioural/) - [Cells](https://imperialbrandsscience.com/body_part/cells/) ## Blog Categories - [Vape](https://imperialbrandsscience.com/blog_cat/vape/) - [Other](https://imperialbrandsscience.com/blog_cat/other/) - [Heated](https://imperialbrandsscience.com/blog_cat/heated/) - [Events](https://imperialbrandsscience.com/blog_cat/events/) - [Oral](https://imperialbrandsscience.com/blog_cat/oral/) ## Dates - [Pre 2015](https://imperialbrandsscience.com/date/pre-2015/) - [2018](https://imperialbrandsscience.com/date/2018/) - [2024](https://imperialbrandsscience.com/date/2024/) - [2019](https://imperialbrandsscience.com/date/2019/) - [2021](https://imperialbrandsscience.com/date/2021/) ## Format Types - [Publication](https://imperialbrandsscience.com/format_type/publication/) - [Presentation](https://imperialbrandsscience.com/format_type/presentation/) - [Poster](https://imperialbrandsscience.com/format_type/poster/) - [Video](https://imperialbrandsscience.com/format_type/video/) - [Infographic](https://imperialbrandsscience.com/format_type/infographic/) ## NGP Categories - [Vape](https://imperialbrandsscience.com/ngp_category/vape/) - [Tobacco](https://imperialbrandsscience.com/ngp_category/tobacco/) - [Heated](https://imperialbrandsscience.com/ngp_category/heated/) - [Oral](https://imperialbrandsscience.com/ngp_category/oral/) - [TT21C](https://imperialbrandsscience.com/ngp_category/tt21c/) ## NGP Research Sub Types - [Biological Science](https://imperialbrandsscience.com/ngp_research_subtype/biological-science/) - [Product Characterisation Science](https://imperialbrandsscience.com/ngp_research_subtype/product-characterisation-science/) - [Clinical Science](https://imperialbrandsscience.com/ngp_research_subtype/clinical-science/) - [Perception \& Behavioural Science](https://imperialbrandsscience.com/ngp_research_subtype/perception-behavioural-science/) - [Population Health Science](https://imperialbrandsscience.com/ngp_research_subtype/population-health-science/) ## NGP Research Types - [Pre\-Clinical](https://imperialbrandsscience.com/ngp_research_types/pre-clinical/) - [Clinical](https://imperialbrandsscience.com/ngp_research_types/clinical/) - [Perceptions and Behavioural](https://imperialbrandsscience.com/ngp_research_types/pb/) - [Post\-Market](https://imperialbrandsscience.com/ngp_research_types/post-market/) - [Computational](https://imperialbrandsscience.com/ngp_research_types/computational/) ## Optional - [Sitemap index](https://imperialbrandsscience.com/sitemap_index.xml)