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New Research: Clinical study demonstrates significant reductions in exposure to harmful chemicals vaping myblu compared to combustible cigarettes
09:08 // 7th Jun 2022

New Research: Clinical study demonstrates significant reductions in expo...

Press release: Vaping nicotine salts more closely replicates cigarette-like pulmonary delivery of nicotine compared to traditional freebase nicotine, according to new research
09:02 // 23rd May 2022

Press release: Vaping nicotine salts more closely replicates cigarette-l...

The Relative Risk Scale: what is it and why is it important?
10:59 // 13th May 2022

The Relative Risk Scale: what is it and why is it important?

Research update: Tobacco-free oral nicotine pouch clinical study 
09:17 // 9th May 2022

Research update: Tobacco-free oral nicotine pouch clinical study 

Press release: Pre-clinical assessment of tobacco-free nicotine pouches demonstrates reduced in-vitro toxicity compared to combustible cigarette smoke
09:23 // 8th Mar 2022

Press release: Pre-clinical assessment of tobacco-free nicotine pouches ...

There are widespread misperceptions around #nicotine. For instance, did you know that the highest risk of smoking-related disease comes from burning tobacco and inhaling the smoke? Here are 7 other things you might not know about nicotine… https://t.co/IM8HF0aPfS
12:19 // 21st Feb 2022

There are widespread misperceptions around #nicotine. For instance, did ...

Our latest scientific research demonstrates our #heatedtobacco and #vape #NGPs demonstrate significantly reduced cardiotoxicity potential relative to combustible cigarettes. Click to read more. https://t.co/h0TTLj6RzP
10:19 // 18th Feb 2022

Our latest scientific research demonstrates our #heatedtobacco and #vape...

Press release: Heated tobacco and vape NGPs display reduced cardiotoxicity potential relative to combustible cigarette smoke
09:59 // 18th Feb 2022

Press release: Heated tobacco and vape NGPs display reduced cardiotoxici...

To mark @UNESCO International Day of Women in Science, we spoke to two of our amazing female scientists – Dr Fiona Chapman and Dr Sarah Jean Pour – whose work is helping @ImperialBrands substantiate the #harmreduction potential of our #NGPs https://t.co/0ir18uZOd2 https://t.co/OYHGJsgVyK
11:19 // 11th Feb 2022

To mark @UNESCO International Day of Women in Science, we spoke to two o...

We celebrate our women in science   
11:05 // 11th Feb 2022

We celebrate our women in science   

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This website has been developed for audiences with an interest in the science behind our potential harm reduction products. It’s not our intention to advertise our brands within this space

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