• Tobacco Harm Reduction
    • Our Scientific Assessment Framework
    • Close-to-real-world Science
    • Consumer-centric Innovation
    • Alternatives to Animal Testing
  • Nicotine
    • NGP Myths & Misconceptions
  • Next Generation Products
    • The Relative Risk Scale
    • Vapes
    • Heated Systems
    • Tobacco-free Oral Nicotine Pouches
  • Engagement
    • Building Trust in NGP
    • Technical Product Standards
    • Interactive Learning
    • Scientific Research Archive
  • Press Office
    • ‘Beyond Smoke’ Magazine
  • About Us
    • Our Scientific Corporate Positions
    • Our People
  • Contacts
  • Tobacco Harm Reduction
  • Nicotine
  • Next Generation Products
  • Engagement
  • Press Office
  • About Us

Tobacco Harm Reduction

Find out how, as a responsible challenger, we’re making a meaningful contribution to this important public health strategy through consumer-centric science & innovation.

Explore Tobacco Harm Reduction
  • Our Scientific Assessment Framework
  • Close-to-real-world Science
  • Consumer-centric Innovation
  • Alternatives to Animal Testing
Talking Tobacco <br>Harm Reduction
Talking Tobacco Harm Reduction

Nicotine

Nicotine is a simple chemical with a complicated history. Learn more about way it affects the body, its relationship with smoking and smoking-related disease, and more.

Explore Nicotine
  • NGP Myths & Misconceptions
Demystifying <br>Nicotine
Demystifying Nicotine

Next Generation Products

Exciting technological advances have enabled the decoupling of nicotine from tobacco combustion to create potentially harm reduced cigarette alternatives.

Explore Next Generation Products
  • The Relative Risk Scale
  • Vapes
  • Heated Systems
  • Tobacco-free Oral Nicotine Pouches
Introducing Our <br>Next Generation <br>Products
Introducing Our Next Generation Products

Engagement

Transparency and collaboration are key to building belief in tobacco harm reduction and next generation products. Find out more about our science and innovation advocacy.

Explore Engagement
  • Building Trust in NGP
  • Technical Product Standards
  • Interactive Learning
  • Scientific Research Archive
Our Scientific <br> Engagement
Our Scientific Engagement

Press Office

We believe it’s crucial to communicate our science to a wide range of audiences. Read press releases, blogs, and brochures, watch videos, and download infographics.

Explore Press Office
  • 'Beyond Smoke' Magazine
Press <br>Office
Press Office

About Us

Learn more about our roots, our beliefs, and the talented teams helping Imperial Brands transform to offer our consumers potentially harm reduced cigarette alternatives.

Explore About Us
  • Our Scientific Corporate Positions
  • Our People
About <br>Us
About Us
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