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  • Our Next Generation Products
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Exploring the SAF: Clinical Science
09:34 // 29th Mar 2023

Exploring the SAF: Clinical Science

Exploring the SAF: Biological Science
12:13 // 15th Mar 2023

Exploring the SAF: Biological Science

NEW RESEARCH: BEHAVIORAL STUDIES SUGGEST VAPING MYBLU ISN’T A GATEWAY TO SMOKING CIGARETTES, AND VAPING HIGHER STRENGTH E-LIQUIDS DOESN’T LEAD TO INCREASED USER DEPENDENCE 
11:55 // 6th Mar 2023

NEW RESEARCH: BEHAVIORAL STUDIES SUGGEST VAPING MYBLU ISN’T A GATEWAY TO...

Exploring the SAF: Product Characterisation Science
13:32 // 1st Mar 2023

Exploring the SAF: Product Characterisation Science

International Day of Women and Girls in Science 2023
09:10 // 10th Feb 2023

International Day of Women and Girls in Science 2023

CORESTA APPOINTMENTS FOR IMPERIAL BRANDS
13:48 // 23rd Jan 2023

CORESTA APPOINTMENTS FOR IMPERIAL BRANDS

Our next generation products Pulze+iD, blu and zoneX don’t stain teeth
10:51 // 18th Nov 2022

Our next generation products Pulze+iD, blu and zoneX don’t stain teeth

zoneX: the state of our tobacco-free oral nicotine pouch science
10:42 // 13th Sep 2022

zoneX: the state of our tobacco-free oral nicotine pouch science

Pulze & iD: the state of our heated tobacco science
14:18 // 17th Aug 2022

Pulze & iD: the state of our heated tobacco science

Clinical study demonstrates significant reductions in exposure to harmful chemicals vaping myblu compared to combustible cigarettes
09:08 // 7th Jun 2022

Clinical study demonstrates significant reductions in exposure to harmfu...

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© Imperial Brands 2025

This website has been developed for audiences with an interest in the science behind our potential harm reduction products. Not all our potential harm reduction products are sold in every market in which we operate, including the US. Those products sold in the US are subject to FDA regulation and no reduced-risk or cessation claims will be made as to those products without FDA clearance. It’s not our intention to advertise our brands within this space.

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