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Vaping nicotine salts more closely replicates cigarette-like pulmonary delivery of nicotine compared to traditional freebase nicotine, according to new research
09:02 // 23rd May 2022

Vaping nicotine salts more closely replicates cigarette-like pulmonary d...

The Relative Risk Scale: what is it and why is it important?
10:59 // 13th May 2022

The Relative Risk Scale: what is it and why is it important?

Tobacco-free oral nicotine pouch clinical study update 
09:17 // 9th May 2022

Tobacco-free oral nicotine pouch clinical study update 

Pre-clinical assessment of tobacco-free nicotine pouches demonstrates reduced in-vitro toxicity compared to combustible cigarette smoke
09:23 // 8th Mar 2022

Pre-clinical assessment of tobacco-free nicotine pouches demonstrates re...

There are widespread misperceptions around #nicotine. For instance, did you know that the highest risk of smoking-related disease comes from burning tobacco and inhaling the smoke? Here are 7 other things you might not know about nicotine… https://t.co/IM8HF0aPfS
12:19 // 21st Feb 2022

There are widespread misperceptions around #nicotine. For instance, did ...

Our latest scientific research demonstrates our #heatedtobacco and #vape #NGPs demonstrate significantly reduced cardiotoxicity potential relative to combustible cigarettes. Click to read more. https://t.co/h0TTLj6RzP
10:19 // 18th Feb 2022

Our latest scientific research demonstrates our #heatedtobacco and #vape...

Research shows heated tobacco and vape NGP display reduced cardiotoxicity potential relative to combustible cigarette smoke
09:59 // 18th Feb 2022

Research shows heated tobacco and vape NGP display reduced cardiotoxicit...

To mark @UNESCO International Day of Women in Science, we spoke to two of our amazing female scientists – Dr Fiona Chapman and Dr Sarah Jean Pour – whose work is helping @ImperialBrands substantiate the #harmreduction potential of our #NGPs https://t.co/0ir18uZOd2 https://t.co/OYHGJsgVyK
11:19 // 11th Feb 2022

To mark @UNESCO International Day of Women in Science, we spoke to two o...

We celebrate our women in science   
11:05 // 11th Feb 2022

We celebrate our women in science   

The desire to use fewer animals in scientific research is a global one, and @ImperialBrands is a proud contributor. Find out more about our innovative, TT21C driven Alternatives to Animal Testing approach with Principal Toxicologist Dr Liam Simms here: https://t.co/ZYtIt6VZ65
16:19 // 1st Feb 2022

The desire to use fewer animals in scientific research is a global one, ...

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This website has been developed for audiences with an interest in the science behind our potential harm reduction products. Not all our potential harm reduction products are sold in every market in which we operate, including the US. Those products sold in the US are subject to FDA regulation and no reduced-risk or cessation claims will be made as to those products without FDA clearance. It’s not our intention to advertise our brands within this space.

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