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Blog

zoneX: the state of our tobacco-free oral nicotine pouch science
10:42 // 13th Sep 2022

zoneX: the state of our tobacco-free oral nicotine pouch science

Pulze & iD: the state of our heated tobacco science
14:18 // 17th Aug 2022

Pulze & iD: the state of our heated tobacco science

The Relative Risk Scale: what is it and why is it important?
10:59 // 13th May 2022

The Relative Risk Scale: what is it and why is it important?

Tobacco-free oral nicotine pouch clinical study update 
09:17 // 9th May 2022

Tobacco-free oral nicotine pouch clinical study update 

We celebrate our women in science   
11:05 // 11th Feb 2022

We celebrate our women in science   

Pre-clinical testing further substantiates Pulze’s harm reduction potential
11:11 // 28th Oct 2021

Pre-clinical testing further substantiates Pulze’s harm reduction ...

Imperial Brands Science at CORESTA 2021
10:17 // 11th Oct 2021

Imperial Brands Science at CORESTA 2021

The Science of Heated Tobacco: Risk Perception and Intention to Use
09:05 // 7th Oct 2021

The Science of Heated Tobacco: Risk Perception and Intention to Use

GLOBAL TOBACCO AND NICOTINE FORUM (GTNF) 2021
09:55 // 28th Sep 2021

GLOBAL TOBACCO AND NICOTINE FORUM (GTNF) 2021

Heated Tobacco: A history of harm reduction public health advocacy
09:43 // 15th Sep 2021

Heated Tobacco: A history of harm reduction public health advocacy

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This website has been developed for audiences with an interest in the science behind our potential harm reduction products. Not all our potential harm reduction products are sold in every market in which we operate, including the US. Those products sold in the US are subject to FDA regulation and no reduced-risk or cessation claims will be made as to those products without FDA clearance. It’s not our intention to advertise our brands within this space.

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