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NEW RESEARCH: BEHAVIORAL STUDIES SUGGEST VAPING MYBLU ISN’T A GATEWAY TO SMOKING CIGARETTES, AND VAPING HIGHER STRENGTH E-LIQUIDS DOESN’T LEAD TO INCREASED USER DEPENDENCE 
11:55 // 6th Mar 2023

NEW RESEARCH: BEHAVIORAL STUDIES SUGGEST VAPING MYBLU ISN’T A GATEWAY TO...

Exploring the SAF: Product Characterisation Science
13:32 // 1st Mar 2023

Exploring the SAF: Product Characterisation Science

CORESTA APPOINTMENTS FOR IMPERIAL BRANDS
13:48 // 23rd Jan 2023

CORESTA APPOINTMENTS FOR IMPERIAL BRANDS

Our next generation products Pulze+iD, blu and zoneX don’t stain teeth
10:51 // 18th Nov 2022

Our next generation products Pulze+iD, blu and zoneX don’t stain teeth

zoneX: the state of our tobacco-free oral nicotine pouch science
10:42 // 13th Sep 2022

zoneX: the state of our tobacco-free oral nicotine pouch science

Pulze & iD: the state of our heated tobacco science
14:18 // 17th Aug 2022

Pulze & iD: the state of our heated tobacco science

Clinical study demonstrates significant reductions in exposure to harmful chemicals vaping myblu compared to combustible cigarettes
09:08 // 7th Jun 2022

Clinical study demonstrates significant reductions in exposure to harmfu...

Vaping nicotine salts more closely replicates cigarette-like pulmonary delivery of nicotine compared to traditional freebase nicotine, according to new research
09:02 // 23rd May 2022

Vaping nicotine salts more closely replicates cigarette-like pulmonary d...

The Relative Risk Scale: what is it and why is it important?
10:59 // 13th May 2022

The Relative Risk Scale: what is it and why is it important?

Tobacco-free oral nicotine pouch clinical study update 
09:17 // 9th May 2022

Tobacco-free oral nicotine pouch clinical study update 

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This website has been developed for audiences with an interest in the science behind our potential harm reduction products. Not all our potential harm reduction products are sold in every market in which we operate, including the US. Those products sold in the US are subject to FDA regulation and no reduced-risk or cessation claims will be made as to those products without FDA clearance. It’s not our intention to advertise our brands within this space.

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