Timeline Stories

Why are there often conflicting studies – and ensuing media headlines – around #tobaccoharmreduction and #nextgenerationproducts? Read our blog for some helpful tips for how to separate the scientific wheat from the chaff… https://t.co/O4CUsJ8c5S

15:19 // 17th Jan 2022

Why are there often conflicting studies – and ensuing media headli...

More encouraging news from the laboratory as we continue to substantiate the #tobaccoharmreduction potential of our #NGPs compared to combustible cigarettes: https://t.co/pYQNYyNGU0

15:19 // 17th Dec 2021

More encouraging news from the laboratory as we continue to substantiate...

Recent research shows Next Generation Products induce lower biological activity than combustible cigarettes

15:16 // 17th Dec 2021

Recent research shows Next Generation Products induce lower biological a...

Did you know the greatest risk for adult smokers comes from burning tobacco and inhaling the smoke? Combustion’s high temperatures – around 850°C – result in harmful smoke containing 7000+ chemicals. Watch why heating, not burning, is better in our video: https://t.co/w7ITlFmaQI https://t.co/8m1ZGyA2NM

09:19 // 15th Dec 2021

Did you know the greatest risk for adult smokers comes from burning toba...

We believe flavourless, or limited flavoured, #NextGenerationProducts constitute a bland and boring experience. They’re unlikely to prove attractive to adult smokers and could be detrimental to #tobaccoharmreduction. Find out more in our infographic: https://t.co/OyeV5TOpsz https://t.co/OQ6NUgwTxy

10:19 // 23rd Nov 2021

We believe flavourless, or limited flavoured, #NextGenerationProducts co...

Our scientific data suggest our #heatedtobacco #NextGenerationProducts don’t produce side-stream emissions. Using them is unlikely to present issues to bystanders when compared to workplace or general indoor air quality standards. Read more here: https://t.co/R0T5fJF6I9 https://t.co/OUntlYJyLi

10:19 // 15th Nov 2021

Our scientific data suggest our #heatedtobacco #NextGenerationProducts d...

The final part of our scientific assessment framework for #NextGenerationProducts aims to understand population knowledge, attitudes, usage patterns and behaviours once #NGPs are in-market. https://t.co/f8n1n8D0Lx

09:19 // 8th Nov 2021

The final part of our scientific assessment framework for #NextGeneratio...

Part 4 of our framework helps us understand all elements of usage, including pre-market perceptions of harm and addiction. In parallel, evaluation of actual commercial product usage continues. https://t.co/vDGFZDfdGG

09:19 // 8th Nov 2021

Part 4 of our framework helps us understand all elements of usage, inclu...

Part 3 of our framework focuses on clinical studies, confirming whether any potential reductions in harmful chemical and toxicity measured in the lab translates to human #NGP usage. https://t.co/N7zSmJ59nt

09:19 // 8th Nov 2021

Part 3 of our framework focuses on clinical studies, confirming whether ...

Part 2 of our framework involves laboratory-based in-vitro assays, which help determine if #NGP usage translates to reduced toxicity in human cells. https://t.co/XJywTC458s

09:19 // 8th Nov 2021

Part 2 of our framework involves laboratory-based in-vitro assays, which...

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