Timeline Stories

Did you know the greatest risk for adult smokers comes from burning tobacco and inhaling the smoke? Combustion’s high temperatures – around 850°C – result in harmful smoke containing 7000+ chemicals. Watch why heating, not burning, is better in our video: https://t.co/w7ITlFmaQI https://t.co/8m1ZGyA2NM

09:19 // 15th Dec 2021

Did you know the greatest risk for adult smokers comes from burning toba...

We believe flavourless, or limited flavoured, #NextGenerationProducts constitute a bland and boring experience. They’re unlikely to prove attractive to adult smokers and could be detrimental to #tobaccoharmreduction. Find out more in our infographic: https://t.co/OyeV5TOpsz https://t.co/OQ6NUgwTxy

10:19 // 23rd Nov 2021

We believe flavourless, or limited flavoured, #NextGenerationProducts co...

Our scientific data suggest our #heatedtobacco #NextGenerationProducts don’t produce side-stream emissions. Using them is unlikely to present issues to bystanders when compared to workplace or general indoor air quality standards. Read more here: https://t.co/R0T5fJF6I9 https://t.co/OUntlYJyLi

10:19 // 15th Nov 2021

Our scientific data suggest our #heatedtobacco #NextGenerationProducts d...

The final part of our scientific assessment framework for #NextGenerationProducts aims to understand population knowledge, attitudes, usage patterns and behaviours once #NGPs are in-market. https://t.co/f8n1n8D0Lx

09:19 // 8th Nov 2021

The final part of our scientific assessment framework for #NextGeneratio...

Part 4 of our framework helps us understand all elements of usage, including pre-market perceptions of harm and addiction. In parallel, evaluation of actual commercial product usage continues. https://t.co/vDGFZDfdGG

09:19 // 8th Nov 2021

Part 4 of our framework helps us understand all elements of usage, inclu...

Part 3 of our framework focuses on clinical studies, confirming whether any potential reductions in harmful chemical and toxicity measured in the lab translates to human #NGP usage. https://t.co/N7zSmJ59nt

09:19 // 8th Nov 2021

Part 3 of our framework focuses on clinical studies, confirming whether ...

Part 2 of our framework involves laboratory-based in-vitro assays, which help determine if #NGP usage translates to reduced toxicity in human cells. https://t.co/XJywTC458s

09:19 // 8th Nov 2021

Part 2 of our framework involves laboratory-based in-vitro assays, which...

The first part of our framework includes comparing levels of harmful and potentially harmful chemicals in our #NextGenerationProducts to those found in combusted cigarette smoke. https://t.co/zNeZBuV5jD

09:19 // 8th Nov 2021

The first part of our framework includes comparing levels of harmful and...

As a responsible manufacturer, we assess and substantiate the #tobaccoharmreduction potential of our #NextGenerationProducts using a state-of-the-art scientific framework. Learn more about the various elements here: https://t.co/EcS9IPhnyX https://t.co/5fAyOsr1Dg

09:19 // 8th Nov 2021

As a responsible manufacturer, we assess and substantiate the #tobaccoha...

Mandatory compliance with robust product, manufacturing and safety standards helps legitimise #NGPs and should be at the forefront of risk proportionate regulation. Read about technical standards, and how they can can underpin #tobaccoharmreduction here: https://t.co/B4C2qEsHxq https://t.co/ALz7dcol1J

14:19 // 1st Nov 2021

Mandatory compliance with robust product, manufacturing and safety stand...

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