Here, we publish important new scientific research and materials, discuss significant NGP category developments in the media, report on scientific conferences we’ve attended, and more. Please note not all of this content is available in certain territories.
At CORESTA’S PSPT 2025 Conference, Imperial Brands presented a raft of new data from across our Scientific Assessment Framework (SAF).
28 Oct 2025
Tobacco harm reduction is under threat from a surge in illicit products, particularly illegal and non-compliant vapes. We’ve created an infographic to highlight the scale of the problem – and suggest some potential solutions.
20 Oct 2025
We believe NGP flavours are crucial in helping consumers transition away from smoking. Our paper reviews the academic literature to understand the state-of-the-science.
26 Aug 2025
Both the WHO and the tobacco harm reduction community aim to reduce smoking prevalence, but their approaches are currently misaligned. We propose potential solutions.
21 Jul 2025
Our two new behavioural studies demonstrate close-to-real-world tobacco harm reduction in action.
14 Jul 2025
Beyond Smoke is our consumer-centric science & innovation brochure. Learn more about our latest instalment.
19 Jun 2025
