//Beyond Smoke 2

Last year, we created Beyond Smoke.

Our publication helped to tell the story of Imperial Brands’ continuing transformation through science, innovation, insights, and strong brands to make a meaningful contribution to tobacco harm reduction (THR) through our portfolio of next generation products (NGP).

Now, we’re delighted to announce the latest instalment.

This edition focuses on the people at the absolute heart of our endeavour – our consumers.

Topics include:

• Our ambition to create the most effective NGP by involving adult nicotine consumers in every aspect of their creation.
• Consumer-centric science, including new in-market behavioural studies demonstrating how our blu vapes help switch adult smokers away from cigarettes.
• Real-life stories from former adult smokers who have switched to our NGP.
• The growing threat of illicit NGP to tobacco harm reduction.
• The importance of ongoing engagement, public health advocacy and pragmatic regulation to improving public health through NGP.
• And more!

We invite you to read more below. Please click on the image to explore the full pdf.

Follow us on LinkedIn and read more about our intentions to help create potentially healthier futures for our consumers on our corporate website. You are free to share this content with credit to Imperial Brands under a Creative Commons Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) license.