Our Thoughts

//Building trust in our next generation products

Posted 15/05/2024 12:09pm

Imperial is committed to making a meaningful commitment to tobacco harm reduction – responsibly. Here’s how….

At Imperial we’re excited about our next generation products (NGP) and their potential contribution to the public health concept of tobacco harm reduction (THR).

Imperial has always taken a responsible approach to NGP. From product design and manufacture to marketing, everything is strictly undertaken with adult smokers and existing adult nicotine users in mind.

To ensure we’re continuing to protect our consumers, we perform a wide range of NGP safeguarding duties – so we’ve created this new infographic to help explain exactly what we do, how we do it… and why it’s important.

You can read more below, or download here.

Follow us on LinkedIn and read more about our intentions to help create potentially healthier futures for our consumers on our corporate website. You are free to share this content with credit to Imperial Brands under a Creative Commons Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) license.

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