//New study: vape flavours and their crucial role in tobacco harm reduction

Unlike cigarettes, next generation products (NGP) are available in a wide range of flavours.

We believe they’re extremely important in helping consumers switch away from smoking and – just as importantly – not return.

To help demonstrate this, we recently published a paper analysing over 230 peer-reviewed studies in the academic literature to better understand the existing science around about the role of vape flavours in tobacco harm reduction (THR).

Find out more below, or download the infographic.

Follow us on LinkedIn and read more about our intentions to help create potentially healthier futures for our consumers on our corporate website. You are free to share this content with credit to Imperial Brands under a Creative Commons Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) license.