//New behavioural studies demonstrate the THR potential of blu vapes

Following the encouraging results of our in-market PULZE & iD heated tobacco behavioural study last year, we recently conducted two new scientific studies focusing on our vaping product, blu.

These important pieces of behavioural research demonstrate close-to-real-world tobacco harm reduction (THR) in action, with adult smoker participants vaping blu in their daily lives to reduce – or even replace – cigarettes.

The infographic below helps to bring the results to life.

You can save the above image, or download this pdf.

We are planning to publish the results of both studies in the peer-reviewed academic literature in due course.

Please note that blu is not a licensed smoking cessation product, and isn’t marketed as such.

Follow us on LinkedIn and read more about our intentions to help create potentially healthier futures for our consumers on our corporate website. You are free to share this content with credit to Imperial Brands under a Creative Commons Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) license.