Here, we publish important new scientific research and materials, discuss significant NGP category developments in the media, report on scientific conferences we’ve attended, and more. Please note not all of this content is available in certain territories.
By Josie Newman, Scientific Market Materials Executive Our oral nicotine product, zoneX, is the next-generation successor to Swedish snus. Snus is one of the original reduced harm products; public health experts estimate it’s between 95-99% less harmful than smoking. You can read more about why traditional snus is reduced harm here. Since zoneX ALL WHITE doesn’t […]
21 Dec 2019
Behind the Headlines is a regular feature taking a slightly deeper dive into a piece of recent media coverage of NGP research. This edition’s story: ‘Do severe health warnings on e-cigarettes stop smokers from vaping?’ In November 2019, The Independent reported that the “severity of health warnings on e-cigarette packaging may deter smokers from switching […]
25 Nov 2019
By Grant O’Connell, Strategic Science and Policy Engagement Director Science underpins the quality of all our next generation products. That’s why it’s important that both ourselves and the wider industry evaluate the scientific methods we use to assess our products and find ways to improve them. Imperial Brands is committed to high product quality standards […]
2 Nov 2019
By Arran Frood, Scientific Digital Communications Editor Research by Imperial Brands has contributed to the substantial body of existing literature recognising vaping’s harm reduction potential relative to smoking. The research, which was presented by study co-author Matthew Stevenson at the annual CORESTA Congress in October 2019, compared the in-vitro impact of cigarette[efn_note]Kentucky Reference Cigarette […]
2 Oct 2019
By Liz Mason, Heated Tobacco Science Manager Pulze, our dual-temperature, heated tobacco device is demonstrating some promising results in its pre-clinical testing, with 96% fewer toxicants recorded in its vapour, plus reduced impact on cell viability/growth, compared to cigarette smoke. Further research on Pulze is underway; however our initial data suggests heated tobacco may help […]
1 Sep 2019
By Arran Frood, Scientific Digital Communications Editor At the 58th annual meeting of the Society of Toxicology 2019, our scientists presented new research which compared the in-vitro toxicological responses of a 3D model of human lung tissue to myblu vapour and cigarette[efn_note]Kentucky Reference Cigarette (3R4F)[/efn_note] smoke across a range of biological endpoints. Importantly, the research adds […]
2 Jun 2019
