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Here, we publish important new scientific research and materials, discuss significant NGP category developments in the media, report on scientific conferences we’ve attended, and more. Please note not all of this content is available in certain territories.

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Heated Tobacco – The Anatomy of Something Better

By Liz Mason, Heated Tobacco Science Manager Pulze, our dual-temperature, heated tobacco device is demonstrating some promising results in its pre-clinical testing, with 96% fewer toxicants recorded in its vapour, plus reduced impact on cell viability/growth, compared to cigarette smoke. Further research on Pulze is underway; however our initial data suggests heated tobacco may help […]

1 Sep 2019

Laboratory Testing Suggests Human Lung Tissue Unimpacted by blu Vapour

By Arran Frood, Scientific Digital Communications Editor   At the 58th annual meeting of the Society of Toxicology 2019, our scientists presented new research which compared the in-vitro toxicological responses of a 3D model of human lung tissue to myblu vapour and cigarette[efn_note]Kentucky Reference Cigarette (3R4F)[/efn_note] smoke across a range of biological endpoints. Importantly, the research adds […]

2 Jun 2019

blu - Anatomy of Something Better infographic
Vapour – The Anatomy of Something Better

By Josie Newman, Scientific Market Materials Executive We’re regularly asked questions like: ‘Is vaping dangerous?’ by adult smokers. That’s a complicated answer with many nuances – although an ever-growing body of evidence is certainly suggesting it’s potentially harm reduced relative to continued cigarette use. When a smoker lights a cigarette, they inhale smoke containing thousands […]

25 May 2019

Vapour Shows No Evidence of Damage to Lung Cells
Laboratory Tests of blu Vapour Show No Evidence of Damage to Human Lung Cells

By Grant O’Connell, Strategic Science and Policy Engagement Director Many adult smokers have asked: ‘Is vaping bad for your lungs?’ New research by Imperial Brands Science began to investigate by demonstrating how our vapour product, myblu, produces a similar effect on human lung tissue as normal air. The peer-reviewed study, conducted by research organisation MakTek, investigated […]

13 Apr 2019

Research demonstrates vaping doesn’t impact indoor air quality or pose bystander health issues

By Grant O’Connell, Strategic Science and Policy Engagement Director Unrestricted vaping in an enclosed space does not present an indoor air quality issue to bystanders, according to research we’ve published in the International Journal of Environmental Research and Public Health. The study looked to address the notion that ‘passive vaping’ is a health issue for […]

12 Apr 2019

1 in 3 adult smokers transition exclusively to blu during three month study

Peer-reviewed research published in the Journal of Environmental Research and Public Health of 72 adult smokers willing to try vaping as an alternative to smoking found that – after 90 days – over a third had completely replaced their cigarettes with blu vapes, suggesting their potential as a cigarette replacement. “Our data show that it […]

11 Apr 2019

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