Tobacco Harm Reduction
Nicotine
- NGP Myths & Misconceptions
Next Generation Products
Engagement
Latest News
- ‘Beyond Smoke’ Magazine
About Us
- Our Scientific Corporate Positions
- Our People
Contacts

Tobacco Harm Reduction
Nicotine
Next Generation Products
Engagement
Latest News
About Us

Tobacco Harm Reduction

Find out how, as a responsible challenger, we’re making a meaningful contribution to this important public health strategy through consumer-centric science & innovation.

Explore Tobacco Harm Reduction

Our Scientific Assessment Framework
Close-to-real-world Science
Consumer-centric Innovation
Alternatives to Animal Testing

Talking Tobacco Harm Reduction

Nicotine

Nicotine is a simple chemical with a complicated history. Learn more about way it affects the body, its relationship with smoking and smoking-related disease, and more.

Explore Nicotine

NGP Myths & Misconceptions

Demystifying Nicotine

Next Generation Products

Exciting technological advances have enabled the decoupling of nicotine from tobacco combustion to create potentially harm reduced cigarette alternatives.

Explore Next Generation Products

The Relative Risk Scale
Vapes
Heated Systems
Tobacco-free Oral Nicotine Pouches

Introducing Our <br>Next Generation <br>Products

Introducing Our Next Generation Products

Engagement

Transparency and collaboration are key to building belief in tobacco harm reduction and next generation products. Find out more about our science and innovation advocacy.

Explore Engagement

Building Trust in NGP
Technical Product Standards
Interactive Learning
Scientific Research Archive

Our Scientific Engagement

E-liquids and Product Standards

Useful Links

Glossary
Privacy and Cookies
Legal Information
Sitemap
Contact Us
Cookie Policy (UK)

This website has been developed for audiences with an interest in the science behind our potential harm reduction products. Not all our potential harm reduction products are sold in every market in which we operate, including the US. Those products sold in the US are subject to FDA regulation and no reduced-risk or cessation claims will be made as to those products without FDA clearance. None of our NGP are medically-licensed smoking cessation products, and are not marketed or sold as such. It's not our intention to advertise our brands within this space.

Title

Manage Consent

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

Manage options
Manage services
Manage {vendor_count} vendors
Read more about these purposes

View preferences

{title}
{title}
{title}