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Tobacco Harm Reduction
Nicotine
Next Generation Products
Engagement
Latest News
About Us

Tobacco Harm Reduction

Find out how, as a responsible challenger, we’re making a meaningful contribution to this important public health strategy through consumer-centric science & innovation.

Explore Tobacco Harm Reduction

Our Scientific Assessment Framework
Close-to-real-world Science
Consumer-centric Innovation
Alternatives to Animal Testing

Talking Tobacco Harm Reduction

Nicotine

Nicotine is a simple chemical with a complicated history. Learn more about way it affects the body, its relationship with smoking and smoking-related disease, and more.

Explore Nicotine

NGP Myths & Misconceptions

Demystifying Nicotine

Next Generation Products

Exciting technological advances have enabled the decoupling of nicotine from tobacco combustion to create potentially harm reduced cigarette alternatives.

Explore Next Generation Products

The Relative Risk Scale
Vapes
Heated Systems
Tobacco-free Oral Nicotine Pouches

Introducing Our <br>Next Generation <br>Products

Introducing Our Next Generation Products

Engagement

Transparency and collaboration are key to building belief in tobacco harm reduction and next generation products. Find out more about our science and innovation advocacy.

Explore Engagement

Building Trust in NGP
Technical Product Standards
Interactive Learning
Scientific Research Archive

Our Scientific Engagement

Reductions in BoE to HPHCs Following Partial or Complete Substitution of Cigarettes with EVPs

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Cookie Policy (UK)

This website has been developed for audiences with an interest in the science behind our potential harm reduction products. Not all our potential harm reduction products are sold in every market in which we operate, including the US. Those products sold in the US are subject to FDA regulation and no reduced-risk or cessation claims will be made as to those products without FDA clearance. None of our NGP are medically-licensed smoking cessation products, and are not marketed or sold as such. It's not our intention to advertise our brands within this space.

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