• Consumer Health
    • Tobacco Harm Reduction
    • Our Scientific Assessment Framework
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    • Consumer-centric Innovation
  • Nicotine
    • NGP Myths & Misconceptions
  • Next Generation Products
    • The Relative Risk Scale
    • Oral Nicotine Pouches
    • Vapes
    • Heated Systems
  • Engagement
    • Building Trust in NGP
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Consumer Health

Find out how, as a responsible challenger, Imperial Brands is making a positive impact on the health of our consumers through insights, science, and innovation.

Explore Consumer Health
  • Tobacco Harm Reduction
  • Our Scientific Assessment Framework
  • Close-to-real-world Science
  • Consumer-centric Innovation
Consumer Health <br> Matters
Consumer Health Matters

Nicotine

Nicotine is a simple chemical with a complicated history. Learn more about way it affects the body, its relationship with smoking and smoking-related disease, and more.

Explore Nicotine
  • NGP Myths & Misconceptions
Demystifying <br>Nicotine
Demystifying Nicotine

Next Generation Products

Exciting technological advances have enabled the decoupling of nicotine from tobacco combustion to create potentially harm reduced cigarette alternatives.

Explore Next Generation Products
  • The Relative Risk Scale
  • Oral Nicotine Pouches
  • Vapes
  • Heated Systems
Introducing Our <br>Next Generation <br>Products
Introducing Our Next Generation Products

Engagement

Transparency and collaboration are key to building belief in tobacco harm reduction and next generation products. Find out more about our science and innovation advocacy.

Explore Engagement
  • Building Trust in NGP
  • The Importance of Flavours
  • Technical Product Standards
  • Illicit NGP
  • Interactive Learning
Our Scientific <br> Engagement
Our Scientific Engagement

Latest News

We believe it’s crucial to communicate our science to a wide range of audiences. Read press releases, blogs, and brochures, watch videos, and download infographics.

Explore Latest News
  • 'Beyond Smoke' Magazine
Latest <br>News
Latest News

Research Archive

View and download all of our scientific presentations, posters, and papers here.

Explore Research Archive
  • Alternatives to Animal Testing
Research <br>Archive
Research Archive

About Us

Learn more about our roots, our beliefs, and the talented teams helping Imperial Brands transform to offer our consumers potentially harm reduced cigarette alternatives.

Explore About Us
  • Scientific Corporate Positions
  • Our People
About <br>Us
About Us

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Imperial Brands

Registered Office:
Imperial Brands PLC
121 Winterstoke Road
Bristol BS3 2LL

Tel: +44 117 963 6636

Registered in England and Wales
No: 3236483

This website has been developed for audiences with an interest in the science behind our potential harm reduction products. Not all our potential harm reduction products are sold in every market in which we operate, including the US. Those products sold in the US are subject to FDA regulation and no reduced-risk or cessation claims will be made as to those products without FDA clearance. None of our NGP are medically-licensed smoking cessation products, and are not marketed or sold as such. It's not our intention to advertise our brands within this space.

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