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The premise of heated tobacco (HT) is simple – it’s tobacco – but heated, not burned.
Using controlled heating, these devices produce an aerosol from a reconstituted stick of tobacco leaf containing nicotine and flavours. This aerosol contains far fewer and lower levels of the harmful chemicals present in cigarette smoke.
As HT satisfies the combination of complex behavioural rituals, sensorial cues and nicotine delivery involved in the smoking experience, evidence suggests these systems are proving effective at transitioning adult smokers away from cigarettes.
We also offer a new type of heated consumable – iSENZIA, herbal sticks containing a tea-based substrate to which pharmaceutical-grade nicotine is added, instead of tobacco leaves.
Please note the following scientific research was conducted on various PULZE devices. The 3D model above depicts our latest vape innovation, PULZE 3.0, and is for illustrative purposes only.
Data suggests adult smokers believe using the PULZE and iD system presents lower risks (including specific smoking-related diseases) compared to cigarettes.
Equally, both adult smokers and non-users alike correctly recognise PULZE is not risk-free.
PULZE's heating technology warms the tobacco - contained in its iD tobacco consumable - to a pre-defined temperature.
This heats without burning the tobacco, creating an inhalable aerosol.
This aerosol contains the nicotine, flavours and aromas adult smokers desire, alongside far fewer and lower levels of the harmful chemicals present in cigarette smoke.
In fact, certain select toxicants of public health interest are reduced by an average of 96%.
These fewer and lower levels of toxicants translate into less toxicity to cells.
Laboratory tests demonstrate the aerosol produced from PULZE and its iD tobacco consumable is between 87-99% less cytotoxic, mutagenic and genotoxic compared to cigarette smoke.
The PULZE and iD system delivers nicotine efficiently to the blood of adult smokers, while not exceeding that of a cigarette, as the graph demonstrates.
The PULZE and iD system reduces desire to smoke, which is potentially crucial in helping adult smokers in their journeys away from cigarettes.
An in-market behavioural study demonstrated how adult smokers use Pulze+iD in their daily lives to reduce – or even replace – cigarettes.
Significant reductions in smoking after participants began using PULZE and iD, with a drop of more than 35% observed in the first week of the study.
By week 6, 16% of participants had completely switched.
Following up with participants at 24 weeks, over 31% had not smoked any cigarettes within the past 7 days.
PULZE and its iD tobacco consumables are acceptable to adult smokers as a satisfying alternative to cigarettes, while simultaneously having very low non-smoker appeal.
Using PULZE and iD does not present any air quality issues. to bystanders when exhaled aerosol emissions are compared to workplace or general indoor air quality standards.
Comprised of 75-85% water, the exhaled aerosol droplets.
For decades the idea has persisted that nicotine stains teeth.
Our research demonstrates it’s other chemicals found in cigarette smoke – created through the process of harmful tobacco combustion – that are responsible.
So, smoking cigarettes stains teeth but using PULZE and iD doesn’t.
