Consumer Health
Find out how, as a responsible challenger, Imperial Brands is making a positive impact on the health of our consumers through insights, science, and innovation.
Explore Consumer HealthNicotine
Nicotine is a simple chemical with a complicated history. Learn more about way it affects the body, its relationship with smoking and smoking-related disease, and more.
Explore NicotineNext Generation Products
Exciting technological advances have enabled the decoupling of nicotine from tobacco combustion to create potentially harm reduced cigarette alternatives.
Explore Next Generation ProductsEngagement
Transparency and collaboration are key to building belief in tobacco harm reduction and next generation products. Find out more about our science and innovation advocacy.
Explore EngagementLatest News
We believe it’s crucial to communicate our science to a wide range of audiences. Read press releases, blogs, and brochures, watch videos, and download infographics.
Explore Latest NewsResearch Archive
View and download all of our scientific presentations, posters, and papers here.
Explore Research ArchiveAbout Us
Learn more about our roots, our beliefs, and the talented teams helping Imperial Brands transform to offer our consumers potentially harm reduced cigarette alternatives.
Explore About UsThe Japanese Institute of Public Health releases a study comparing concentrations of several harmful compounds (tar, carbon monoxide and tobacco-specific nitrosamines) in the mainstream aerosol and filters fillers in a HT system, compared with those from combustible cigarettes. While nicotine levels in the heated tobacco aerosol were comparable, the concentrations of TSNAs were – according to researchers – 80% lower and carbon monoxide 99% lower to those in combustibles.