Consumer Health
Find out how, as a responsible challenger, Imperial Brands is making a positive impact on the health of our consumers through insights, science, and innovation.
Explore Consumer HealthNicotine
Nicotine is a simple chemical with a complicated history. Learn more about way it affects the body, its relationship with smoking and smoking-related disease, and more.
Explore NicotineNext Generation Products
Exciting technological advances have enabled the decoupling of nicotine from tobacco combustion to create potentially harm reduced cigarette alternatives.
Explore Next Generation ProductsEngagement
Transparency and collaboration are key to building belief in tobacco harm reduction and next generation products. Find out more about our science and innovation advocacy.
Explore EngagementLatest News
We believe it’s crucial to communicate our science to a wide range of audiences. Read press releases, blogs, and brochures, watch videos, and download infographics.
Explore Latest NewsResearch Archive
View and download all of our scientific presentations, posters, and papers here.
Explore Research ArchiveAbout Us
Learn more about our roots, our beliefs, and the talented teams helping Imperial Brands transform to offer our consumers potentially harm reduced cigarette alternatives.
Explore About UsThe Superior Health Council issues an advisory report on heated tobacco, stating that in clinical studies, adults who transition from combustible cigarettes to heated tobacco show significant decreases in biomarkers of exposure to harmful chemicals. The Council said that while HTs are not deemed “completely safe”, favourable changes were noted in several biomarkers with biological impact – implying potentially the reduced risk of disease, provided smokers transitioned solely to heated tobacco.
