Consumer Health
Find out how, as a responsible challenger, Imperial Brands is making a positive impact on the health of our consumers through insights, science, and innovation.
Explore Consumer HealthNicotine
Nicotine is a simple chemical with a complicated history. Learn more about way it affects the body, its relationship with smoking and smoking-related disease, and more.
Explore NicotineNext Generation Products
Exciting technological advances have enabled the decoupling of nicotine from tobacco combustion to create potentially harm reduced cigarette alternatives.
Explore Next Generation ProductsEngagement
Transparency and collaboration are key to building belief in tobacco harm reduction and next generation products. Find out more about our science and innovation advocacy.
Explore EngagementLatest News
We believe it’s crucial to communicate our science to a wide range of audiences. Read press releases, blogs, and brochures, watch videos, and download infographics.
Explore Latest NewsResearch Archive
View and download all of our scientific presentations, posters, and papers here.
Explore Research ArchiveAbout Us
Learn more about our roots, our beliefs, and the talented teams helping Imperial Brands transform to offer our consumers potentially harm reduced cigarette alternatives.
Explore About UsScientific media share study results comparing heated tobacco aerosol with cigarette smoke conducted by the China National Tobacco Quality Supervision and Test Centre (CNTQST), a member of the WHO Tobacco Laboratory Network. The CNTQST found HT contained fewer and lower levels of harmful toxicants than the combustible cigarette smoke, concluded this was caused by HT’s lower heating temperature.
