Tobacco Harm Reduction
Find out how, as a responsible challenger, we’re making a meaningful contribution to this important public health strategy through consumer-centric science & innovation.
Explore Tobacco Harm ReductionNicotine
Nicotine is a simple chemical with a complicated history. Learn more about way it affects the body, its relationship with smoking and smoking-related disease, and more.
Explore NicotineNext Generation Products
Exciting technological advances have enabled the decoupling of nicotine from tobacco combustion to create potentially harm reduced cigarette alternatives.
Explore Next Generation ProductsEngagement
Transparency and collaboration are key to building belief in tobacco harm reduction and next generation products. Find out more about our science and innovation advocacy.
Explore EngagementPress Office
We believe it’s crucial to communicate our science to a wide range of audiences. Read press releases, blogs, and brochures, watch videos, and download infographics.
Explore Press OfficeAbout Us
Learn more about our roots, our beliefs, and the talented teams helping Imperial Brands transform to offer our consumers potentially harm reduced cigarette alternatives.
Explore About UsNew in-vitro research provides further evidence of heated tobacco’s #harmreduction potential compared to combustible tobacco. Read and watch more in our latest blog:
https://t.co/ShBpmnX0mY https://t.co/fKPYKQZYEY
