In the past, the most common way of consuming nicotine was through burning tobacco. But alongside nicotine, cigarette smoke also contains hundreds of harmful chemicals.
Thanks to significant recent advances in science and innovation, that’s fortunately no longer the case – our peer-reviewed academic research demonstrates our next generation products (NGP) don’t burn tobacco. Instead, they deliver nicotine to consumers alongside significantly fewer, and lower levels of, harmful chemicals compared to cigarette smoke.
We acknowledge every single adult smoker’s journey away from cigarettes is unique.
So, to help make a meaningful contribution to the public health concept of tobacco harm reduction (THR), we’re committed to offering them a range of satisfying, non-combustible NGP brands that fulfil their diverse range of needs and maximise their switching opportunities.
Vapes
Vapes are a type of NGP which can contain nicotine but – crucially – no tobacco leaf. Devices are available in several formats, including open tank, pod-based, and disposable.
Instead of burning tobacco to generate smoke, vapes heat an e-liquid to create an aerosol that users inhale.
Our vape e-liquids contain high-quality nicotine derived from tobacco leaf, propylene glycol, and glycerol (also known as vegetable glycerine) alongside flavourings.
We’re aware of societal concerns around vaping and are committed to discouraging unintended use, especially regarding youth. We don’t offer baked goods, confectionery or candy flavours, and target our vapes towards mature adult smokers making a broader lifestyle shift.
Explore the science behind vaping in more detail by clicking below.
Vapes >
Heated Systems
The burning tobacco in a cigarette reaches about 900°C at the tip, generating smoke which contains over 7000 chemicals.
Heated systems are a type of NGP that heat – but, crucially, don’t burn – bespoke sticks. These sticks contain either a portion of refined tobacco (which naturally contains nicotine), or a herbal tea-based substrate (to which pharmaceutical-grade nicotine is added during the manufacturing process).
Heating the sticks creates an inhalable aerosol containing nicotine and flavour aromas – alongside fewer and substantially lower levels of harmful chemicals compared to cigarette smoke.
Our research has also shown our heated aerosol doesn’t pose air quality issues to bystanders, when compared to indoor air quality regulations and guidelines.
Explore the science behind heated systems in more detail by clicking below.
Heated Tobacco >
Tobacco-free Oral Nicotine Pouches
Tobacco-free nicotine pouches are an oral NGP that represent an evolution of traditional Scandinavian smokeless tobacco snus.
These products contain pharmaceutical grade high-purity nicotine from tobacco leaf that’s either combined with a plant fibre-based substrate (e.g., wheat or bamboo), or in a dry powder format.
Users absorb the nicotine via their gums, meaning any lung-related toxicity and disease risks associated with smoking are not to be expected.
These NGP don’t produce any aerosol or smoke, so there’s no impact on air quality or risk to bystanders at all.
Explore the science behind OND in more detail by clicking below.
Tobacco-free Oral Nicotine Pouches >Watch our Director of Scientific & Regulatory Affairs, Joe Thompson, and Head of Innovation Excellence, Rebecca Zhang, explain more about our consumer-centric challenger approach to NGP science and innovation below.
