Here, we publish important new scientific research and materials, discuss significant NGP category developments in the media, report on scientific conferences we’ve attended, and more. Please note not all of this content is available in certain territories.
By Josie Newman, Scientific Market Materials Executive Moving away from smoking can be tough. However, we believe Something Better is also something different – and that’s why flavours can prove vital in helping adult smokers transition to Next Generation Products We also believe flavour bans, like the one imposed in the US in January 2020, […]
11 Feb 2020
Behind the Headlines is a regular feature taking a slightly deeper dive into a piece of recent media coverage of NGP research. This edition’s story: Vaping dangers: does vaping and smoking really double the risk of stoke for young people? In January 6, 2020 an article in The Independent warned: “young people who vape alongside […]
13 Jan 2020
Behind the Headlines is a regular feature taking a slightly deeper dive into a piece of recent media coverage of NGP research. This edition’s story: ‘Vaping damages your lungs, but is still safer than smoking, suggests long-term study’ On December 16, 2019 the Daily Mail stated: “E-cigarette users are 29% more likely to suffer emphysema and […]
23 Dec 2019
By Josie Newman, Scientific Market Materials Executive Our oral nicotine product, zoneX, is the next-generation successor to Swedish snus. Snus is one of the original reduced harm products; public health experts estimate it’s between 95-99% less harmful than smoking. You can read more about why traditional snus is reduced harm here. Since zoneX ALL WHITE doesn’t […]
21 Dec 2019
Behind the Headlines is a regular feature taking a slightly deeper dive into a piece of recent media coverage of NGP research. This edition’s story: ‘Do severe health warnings on e-cigarettes stop smokers from vaping?’ In November 2019, The Independent reported that the “severity of health warnings on e-cigarette packaging may deter smokers from switching […]
25 Nov 2019
By Grant O’Connell, Strategic Science and Policy Engagement Director Science underpins the quality of all our next generation products. That’s why it’s important that both ourselves and the wider industry evaluate the scientific methods we use to assess our products and find ways to improve them. Imperial Brands is committed to high product quality standards […]
2 Nov 2019
