Here, we publish important new scientific research and materials, discuss significant NGP category developments in the media, report on scientific conferences we’ve attended, and more. Please note not all of this content is available in certain territories.
Imperial Brands doesn’t test its products on animals. Instead, our scientists use cutting edge in-vitro techniques. Launching a new section of our science website, Dr Liam Simms explains more… Imperial Brands is committed to making a meaningful contribution to tobacco harm reduction (THR). From research to innovation, safety and compliance, the science of designing, […]
4 Aug 2021
Considerable research informs the dynamics of exhaled e-cigarette aerosols, but how much do we know about the same processes for heated tobacco? Liz Mason picks over the particles. The premise of heated tobacco (HT) is simple: tobacco leaf is heated, never burnt, so avoiding many harmful by-products of combustion for the user. The exhaled […]
14 Jul 2021
Grant O’Connell, Head of Tobacco Harm Reduction Science at Imperial Brands, speaks to Snusforumet about recent scientific data helping to substantiate our tobacco-free wheat fibre nicotine pouch products. Read the original article here (in Swedish; web browsers such as Google Chrome can auto translate), and a full English transcript below. An edited version in English […]
29 Jun 2021
From articles to infographics, you can use and share content from the Imperial Brands website freely under a Creative Commons license. Plus, we’re now on Twitter too! Scientific Digital Communications Editor Arran Frood explains. At Imperial Brands we’re as passionate about communicating our Next Generation Product (NGP) science as we are about the vast […]
23 Jun 2021
The GFN conference takes place 17-18 June, and we contribute with a short video about the science and innovation behind Pulze, our heated tobacco device. The theme for the 8th Global Forum on Nicotine (GFN) is ‘the Future for Nicotine’ – from science to issues around policy and regulation – and comprises presentations, information, […]
16 Jun 2021
Imperial Brands has conducted a comprehensive scientific assessment of its tobacco-free nicotine pouch products in comparison to combustible cigarettes. A summary of the evidence is presented here, demonstrating their significant tobacco harm reduction potential. Click here to read the summary in its entirety. Tobacco Harm Reduction (THR) represents one of the most promising global public […]
7 May 2021
