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blu ‘actual use’ behavioural studies – 7 key learnings

Here are more key findings from our blu actual use behavioural studies as our scientists dive more deeply into participants’ individual journeys…

10 Feb 2026

Inside the science of vape flavours

Our new peer-reviewed paper focusing on vape flavours draws from over 230 published studies to help separate fact from feelings… and fiction.

19 Jan 2026

E-Cigarette Summit 2025:
Our Top 6 Takeaways

Scientists from Imperial Brands recently attended the 13th E-Cigarette Summit in London. This new blog discusses our top 6 takeaways from the conference.

12 Dec 2025