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Latest News

Creating authentic NGP flavours through science, innovation, and consumer insights

Jill Jones explains how we innovate, develop, and test next generation product flavours that satisfy consumers and help us contribute to tobacco harm reduction.

18 May 2026

Imperial Brands responds to the Tobacco Products Directive Evaluation Report

We respond to the recently published TPD Evaluation Report.

6 May 2026

Oral nicotine pouches in the US: Our Top 5 PATH Findings

Focusing on nicotine pouch use as reported in the latest wave of the ongoing PATH study, we explore the potential public health impact of this relatively new category in the US.

21 Apr 2026