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Scientist QA:
What’s High
Content Screening?

Within Imperial Brands’ Hamburg laboratory network is a Thermo CellInsight CX5 High Content Screening device.  But what does it do, and how is it helping our scientists to better understand our next generation products (NGP) and support our ambition to make a meaningful contribution to consumer health through tobacco harm reduction? Science Communications Manager Rob Taylor […]

4 Mar 2026

vape ‘actual use’ behavioural studies – 7 key learnings

Here are more key findings from our blu actual use behavioural studies as our scientists dive more deeply into participants’ individual journeys…

10 Feb 2026

Inside the science of vape flavours

Our new peer-reviewed paper focusing on vape flavours draws from over 230 published studies to help separate fact from feelings… and fiction.

19 Jan 2026