//Pulze & iD: the state of our heated tobacco science

We believe the premise of Heated Tobacco (HT) is simple and its role in the public health concept of tobacco harm reduction (THR) compelling.

All HT products operate on the same basic principle. A stick containing a portion of reconstituted tobacco is inserted into the device and heated in a controlled manner, but never burnt. This produces an inhalable aerosol containing nicotine and flavour aromas from the tobacco.

As HT products eliminate the need to burn tobacco, and don’t generate smoke, research shows the aerosols they produce contain fewer and substantially lower levels of harmful chemicals compared to cigarettes. It’s for this reason we believe HT products offer an attractive, potentially harm reduced alternative to continued cigarette smoking and, therefore, public health.

Our own proprietary HT system comprises of the Pulze device and iD tobacco consumable. We’ve already generated lots of high-quality data across our multi-stage scientific assessment framework, the results of which have been captured in a new ‘state of the science’ brochure.

Learn more about the scientific research underpinning Pulze & iD in our digital brochure. Click the image to download or use our interactive viewer below.

You can also watch the following video to find out more about how Pulze & iD work together to create a potentially harm reduced alternative to continued combustible cigarette smoking for adult smokers.

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