Scientific Framework

We’re using cutting-edge research, innovation and technology to develop and scientifically substantiate a wide portfolio of potential harm reduction nicotine products that offer adult smokers Something Better

We’re making a commitment to global public health by aiming to transition as many of the billion-plus adult smokers who would otherwise continue to smoke to our Next Generation Products, or NGPs.

Find out how by selecting a product category below or reading our science story.

Scientific Story