There are still more than a billion smokers globally, an increasing number of whom are seeking harm reduced alternatives to cigarettes.
We recognise every individual’s journey away from combustible tobacco is unique, so to help make a meaningful contribution to the public health concept of tobacco harm reduction (THR) we’re offering adult smoker consumers a range of satisfying non-combustible Next Generation Products, or NGP.
All our NGP separate nicotine from harmful tobacco smoke. They also replicate many, or all, of the sensorial, pharmacological and behavioural elements of the smoking experience.
To illustrate the potential risks of NGP relative to combustible cigarettes, we’ve developed the relative risk scale. Click or tap a product for more information.
As a responsible manufacturer, our NGPs have been designed for – and are only marketed towards – existing adult smokers and current adult NGP users.
While we believe our research to-date demonstrates all our NGPs are potentially harm reduced compared to combustible cigarettes, some offer greater harm reduction potential than others.
Rather than focusing on any specific brand or product type, our relative risk scale presents an illustrative summary of the totality of the current scientific evidence base underpinning the broader nicotine-containing product categories.
Critically, it also demonstrates a clear distinction between high-risk combustible cigarettes and other, significantly less harmful nicotine-containing products – including NGPs and Nicotine Replacement Therapies (NRTs) – that don’t involve tobacco combustion.
We hope our relative risk scale helps a variety of audiences – including adult smoker consumers – better understand the options available to those seeking to transition away from combustible tobacco to NGPs.
Dr Sarah Weaver
Harm Reduction Engagement Senior Manager
You can explore the relative risk scale in greater detail, including more information about the three key criteria – tobacco combustion, presence of tobacco leaf and method of nicotine delivery – that inform the rationale of each product’s position using the viewer below. Alternatively, download a digital copy.