//New webpage: explore 3D models of Pulze & blu

As part of Imperial’s commitment to making a meaningful contribution to tobacco harm reduction through our portfolio of next generation products (NGP), we’ve created a new page on our science website.

Here, visitors can learn more about our NGP innovation and explore interactive 3D models of the latest generations of our heated tobacco (Pulze 2.0) and vape (blu bar, blu 2.0) devices.

After all, it’s not enough to simply scientifically substantiate the reduced harm potential of our NGP; they also need to appeal to adult smokers and existing adult nicotine users, providing them with further compelling reasons to make the switch.

Among blu 2.0’s innovations is ‘powertap’, allowing users to stay informed about the device’s battery charge level.

That’s why we recognise continued product innovation is vital to helping facilitate harm reduction, and it plays a crucial role in our NGP development – whether it’s through our dedicated internal teams or carefully chosen external partners.

We hope these 3D models help visitors to this science website learn more about the technologies helping to drive tobacco harm reduction.

Click to start exploring Pulze 2.0, blu bar and blu 2.0.

Preventing youth access is a priority for us, so blu bar 1000 has a child lock function.

Pulze 2.0 is smaller and lighter than the original device. It also features a lower charge time, increased number of sessions per charge and enhanced cleaning features.