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Geo-Block US

Clinical Study suggests PULZE & iSENZIA offers adult smokers a potentially harm reduced alternative to cigarettes
11:40 // 18th Nov 2024

Clinical Study suggests PULZE & iSENZIA offers adult smokers a pote...

New webpage: explore 3D models of Pulze & blu
09:00 // 14th Mar 2024

New webpage: explore 3D models of Pulze & blu

Update: Oral nicotine pouches and their growing harm reduction opportunity
09:30 // 29th Feb 2024

Update: Oral nicotine pouches and their growing harm reduction opportunity

Opinion: Population modelling – the public health policy opportunity
09:01 // 13th Oct 2023

Opinion: Population modelling – the public health policy opportunity

Exploring the SAF: Product Safety Evaluation
10:17 // 8th Aug 2023

Exploring the SAF: Product Safety Evaluation

NEW STUDY: REDUCED LEVELS OF TOXICANTS IN BLU 2.0 VAPES ARE REFLECTED IN SUBSTANTIALLY REDUCED CELL TOXICITY, IN-VITRO
12:06 // 11th May 2023

NEW STUDY: REDUCED LEVELS OF TOXICANTS IN BLU 2.0 VAPES ARE REFLECTED IN...

Pulze & iD: the state of our heated tobacco science
14:18 // 17th Aug 2022

Pulze & iD: the state of our heated tobacco science

We celebrate our women in science   
11:05 // 11th Feb 2022

We celebrate our women in science   

Pre-clinical testing further substantiates Pulze’s harm reduction potential
11:11 // 28th Oct 2021

Pre-clinical testing further substantiates Pulze’s harm reduction ...

The Science of Heated Tobacco: Risk Perception and Intention to Use
09:05 // 7th Oct 2021

The Science of Heated Tobacco: Risk Perception and Intention to Use

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© Imperial Brands 2025

This website has been developed for audiences with an interest in the science behind our potential harm reduction products. Not all our potential harm reduction products are sold in every market in which we operate, including the US. Those products sold in the US are subject to FDA regulation and no reduced-risk or cessation claims will be made as to those products without FDA clearance. It’s not our intention to advertise our brands within this space.

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