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Our Thoughts

//NGP Flavours – Something Better is Something Different

Posted 11/02/2020 5:30pm

By Josie Newman, Scientific Market Materials Executive

Moving away from smoking can be tough.

However, we believe Something Better is also something different – and that’s why flavours can prove vital in helping adult smokers transition to Next Generation Products

We also believe flavour bans, like the one imposed in the US in January 2020, are detrimental to tobacco harm reduction. They potentially deter huge numbers of adult smokers from switching to NGPs – or cause them to potentially resume cigarettes.

To discover more about the importance of NGP flavours and how we think they should be regulated, click on our infographics below to view larger versions or download a high resolution pdf.



You are free to share this content with credit to Imperial Brands under a Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) license.

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