//In the US

In a whitepaper,  the American Association of Public Health Physicians (AAPHP) argues “[no one] ever imagined that there could be a product that could satisfy the urge to smoke for many, if not most smokers, and would reduce risk by 95% or more, without addicting teen non-smokers – while being easier to quit than cigarettes. There is now solid evidence e-cigarettes and related vapour products, snus, the chewing tobaccos currently on the American market, and, more likely than not, the new Heat-not-Burn products are likely to meet these specifications.”