Our Thoughts


Posted 05/05/2021 11:09am

After reviewing the extensive research, the US Food and Drug Administration (FDA) authorises a ‘modified risk tobacco product’ (MRTP) for a heated tobacco system, the second tobacco-containing product ever to receive the marketing order. It permits ensuing marketing to include the following statements:

  • That the system “heats tobacco but does not burn it”
  • In turn, this “significantly reduces the production of harmful and potentially harmful chemicals”
  • Finally, “scientific studies have shown that switching completely from conventional cigarettes to the system significantly reduces your body’s exposure to harmful or potentially harmful chemicals.”

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