//NEW RESEARCH: HEATED TOBACCO PRODUCT SCIENCE AND BEHAVIOURAL STUDIES PUBLISHED

We believe the premise of heated tobacco (HT) is simple and its role in the public health concept of tobacco harm reduction (THR) compelling.

Our own HT system is PULZE & iD, and we’ve previously generated lots of high-quality data across our multi-stage scientific assessment framework; read more in our state-of-the-science brochure.

Recently, we’ve also published two new pieces of research in the academic literature.

The first, in Cureus, is an updated review of the existing science on the broader HT category.

Building on our previous review which covered journal articles published up to August 2021, the latest scientific evidence – published between 2021 and 2023 – continues to indicate the potentially positive contribution high quality HT products can make to public health when used instead of cigarettes.

Click on the image for the high resolution infographic.

To reflect the findings, we’ve updated our HT infographic.

The second piece of research – also published in Cureus – takes a deeper dive into the peer-reviewed scientific evidence on the HT category’s impact on broader population level health.

The paper encouragingly suggests that HT use is almost exclusively observed among consumers with a history of cigarette smoking, with a wealth of positive evidence around their role in helping adult smokers to transition away from cigarettes.

Conversely, there was an absence of any significant ‘gateway’ into regular tobacco usage by unintended audiences like youth.

Some studies did report a significant degree of dual use of cigarettes and HT products, and further investigation is undoubtedly required to understand more about patterns of use, the impact on users’ health and whether ‘dualling’ eventually helps consumers achieve a complete transition away from smoking.

Meanwhile, we’re excited to continue to add to the body of literature around next generation products – with both new studies reinforcing our belief that high quality HT products like PULZE can help Imperial Brands make a meaningful contribution to THR.

Follow us on LinkedIn and read more about our intentions to help create potentially healthier futures for our consumers on our corporate website. You are free to share this content with credit to Imperial Brands under a Creative Commons Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) license.