• Our Next Generation Products
    • Heated Tobacco
    • Vapes
    • Tobacco-free Oral Nicotine Pouches
  • Our Science
    • A Closer Look
    • Alternatives to Animal Testing
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    • Introducing ‘Beyond Smoke’
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Contacts
  • Our Next Generation Products
    • Heated Tobacco
    • Vapes
    • Tobacco-free Oral Nicotine Pouches
  • Our Science
    • A Closer Look
    • Alternatives to Animal Testing
    • Research Archive
  • Our Innovation
  • Press Office
  • Our Thoughts
    • Introducing ‘Beyond Smoke’
  • About Us
    • Our People
    • Our Beliefs

Timeline

Interview with Hon Lik: original inventor of the e-cigarette
09:00 // 9th Jul 2024

Interview with Hon Lik: original inventor of the e-cigarette

Update: Oral nicotine pouches and their growing harm reduction opportunity
09:30 // 29th Feb 2024

Update: Oral nicotine pouches and their growing harm reduction opportunity

Recognising the role of women in science and innovation…
17:00 // 6th Feb 2024

Recognising the role of women in science and innovation…

Clinical study demonstrates significant reductions in exposure to harmful chemicals vaping myblu compared to combustible cigarettes
09:08 // 7th Jun 2022

Clinical study demonstrates significant reductions in exposure to harmfu...

Vaping nicotine salts more closely replicates cigarette-like pulmonary delivery of nicotine compared to traditional freebase nicotine, according to new research
09:02 // 23rd May 2022

Vaping nicotine salts more closely replicates cigarette-like pulmonary d...

The Relative Risk Scale: what is it and why is it important?
10:59 // 13th May 2022

The Relative Risk Scale: what is it and why is it important?

Tobacco-free oral nicotine pouch clinical study update 
09:17 // 9th May 2022

Tobacco-free oral nicotine pouch clinical study update 

Pre-clinical assessment of tobacco-free nicotine pouches demonstrates reduced in-vitro toxicity compared to combustible cigarette smoke
09:23 // 8th Mar 2022

Pre-clinical assessment of tobacco-free nicotine pouches demonstrates re...

Research shows heated tobacco and vape NGP display reduced cardiotoxicity potential relative to combustible cigarette smoke
09:59 // 18th Feb 2022

Research shows heated tobacco and vape NGP display reduced cardiotoxicit...

We celebrate our women in science   
11:05 // 11th Feb 2022

We celebrate our women in science   

1 2 … 7 8 Next
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This website has been developed for audiences with an interest in the science behind our potential harm reduction products. Not all our potential harm reduction products are sold in every market in which we operate, including the US. Those products sold in the US are subject to FDA regulation and no reduced-risk or cessation claims will be made as to those products without FDA clearance. It’s not our intention to advertise our brands within this space.

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