Our new regulatory platform explores how science, innovation, and consumer behaviour can shape the future of smokeless products and public health.
Beyond Smoke brings together evidence-led perspectives on regulation, public health, consumer behaviour, stewardship, and innovation to support more informed and transparent discussions around tobacco harm reduction and nicotine.
Whether examining emerging science, evolving regulation, or consumer behaviour, our ambition is clear:
To help ensure important decisions affecting public health are informed by the laboratory, clinical, and real-world evidence.
Through articles, insights, and evidence-led commentary, Beyond Smoke explores the key issues shaping the future of tobacco harm reduction and nicotine regulation.
Explore our latest content below. For more, visit our Latest News page.
Cyril Lalo
Head of EU Engagement
A recent correction issued by Eurostat, the EU’s official statistical authority, demonstrates how distinctions between different nicotine categories can quickly – and concerningly – become blurred.
2 Oct 2026
Our narrative review of the scientific literature focuses on the potential cardiovascular health impacts of NGP, containing over 200 references drawn from diverse fields.
15 Jul 2026
We believe the JRC Report cannot carry the evidence burden for the EU regulation of e-cigarettes, heated tobacco products, and nicotine pouches. Here’s why…
22 Jun 2026
Regulation shapes everything from product availability and innovation to public health outcomes.
As smokeless categories continue to evolve, policymakers face the challenge of balancing scientific evidence, consumer behaviour, public health priorities, and unintended consequences.
So, what does ‘good’ and ‘bad’ smokeless regulation potentially look like?
Scientific understanding doesn’t emerge from a single study. Confidence is built through the accumulation of evidence from multiple disciplines and methodologies over time.
Our Scientific Assessment Framework is a holistic approach to scientifically substantiating our smokeless products and externally engaging around the valuable data we generate.
Here’s what the current science tells us about smokeless products…
Innovation lies at the heart of tobacco harm reduction. Advances in science, engineering, and consumer understanding have fundamentally changed how nicotine can be delivered without combustion.
Today’s smokeless products are the result of years of scientific research, technological development, and continuous refinement driven by evolving consumer needs and expectations.
Find out how consumer-centric technology is helping to shape a smokeless future…
Flavours remain one of the most debated aspects of smokeless products. While discussions often focus on youth appeal, flavours and consumer choice play a crucial role in helping adults who smoke transition away from cigarettes.
Understanding the science behind flavour development, assessment, and stewardship is essential to understanding both their potential benefits and the responsibilities that come with them.
What role do flavours play in tobacco harm reduction, and how are they responsibly managed?
Responsible manufacturers have a duty to understand their products, safeguard consumers, and continually evaluate potential risks.
From ingredient assessments and toxicological screening to quality controls and post-market surveillance, product stewardship helps ensure smokeless products are developed, assessed, and monitored responsibly throughout their lifecycles.
Explore our stewardship approach for building trust in our smokeless portfolio…
Illicit products undermine consumer trust, distort public perceptions, weaken regulatory frameworks, and threaten the broader public health potential of smokeless product categories.
Understanding the scale of the illicit trade, its consequences, and the role of responsible regulation and enforcement is essential to supporting better outcomes for both consumers and public health.
What role should enforcement, product standards, and responsible retailing play in tackling illicit products?
