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Press Office

Here, we publish important new scientific research and materials, discuss significant NGP category developments in the media, report on scientific conferences we’ve attended and more.

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26 Sep 2024

In-market study demonstrates PULZE and iD can help make a meaningful contribution to tobacco harm reduction

5 Aug 2024

NEW RESEARCH: HEATED TOBACCO PRODUCT SCIENCE AND BEHAVIOURAL STUDIES PUBLISHED

20 Jun 2024

PULZE & ID AND BLU DEMONSTRATE SIGNIFICANT REDUCTIONS IN BIOLOGICAL ACTIVITY LINKED TO HEART DISEASE COMPARED TO CIGARETTES

18 Apr 2024

NEW RESEARCH: SCOPING REVIEW OF ORAL NICOTINE POUCHES FURTHER SUBSTANTIATES THEIR GROWING TOBACCO HARM REDUCTION POTENTIAL

11 Sep 2023

IMPERIAL SCIENTISTS ATTENDING EUROTOX, CORESTA AND TSRC THIS AUTUMN

15 Jun 2023

NEW CLINICAL RESEARCH: PULZE+ID DEMONSTRATE CREDENTIALS AS A VIABLE SMOKING ALTERNATIVE

11 May 2023

NEW STUDY: REDUCED LEVELS OF TOXICANTS IN BLU 2.0 VAPES ARE REFLECTED IN SUBSTANTIALLY REDUCED CELL TOXICITY, IN-VITRO

6 Mar 2023

NEW RESEARCH: BEHAVIORAL STUDIES SUGGEST VAPING MYBLU ISN’T A GATEWAY TO SMOKING CIGARETTES, AND VAPING HIGHER STRENGTH E-LIQUIDS DOESN’T LEAD TO INCREASED USER DEPENDENCE 

23 Jan 2023

CORESTA APPOINTMENTS FOR IMPERIAL BRANDS

7 Jun 2022

Clinical study demonstrates significant reductions in exposure to harmful chemicals vaping myblu compared to combustible cigarettes