There are widespread misperceptions around #nicotine. For instance, did you know that the highest risk of smoking-related disease comes from burning tobacco and inhaling the smoke? Here are 7 other things you might not know about nicotine... https://t.co/IM8HF0aPfS

Our latest scientific research demonstrates our #heatedtobacco and #vape #NGPs demonstrate significantly reduced cardiotoxicity potential relative to combustible cigarettes. Click to read more. https://t.co/h0TTLj6RzP

To mark @UNESCO International Day of Women in Science, we spoke to two of our amazing female scientists – Dr Fiona Chapman and Dr Sarah Jean Pour – whose work is helping @ImperialBrands substantiate the #harmreduction potential of our #NGPs https://t.co/0ir18uZOd2 https://t.co/OYHGJsgVyK

The desire to use fewer animals in scientific research is a global one, and @ImperialBrands is a proud contributor. Find out more about our innovative, TT21C driven Alternatives to Animal Testing approach with Principal Toxicologist Dr Liam Simms here: https://t.co/ZYtIt6VZ65

Why are there often conflicting studies - and ensuing media headlines - around #tobaccoharmreduction and #nextgenerationproducts? Read our blog for some helpful tips for how to separate the scientific wheat from the chaff... https://t.co/O4CUsJ8c5S

More encouraging news from the laboratory as we continue to substantiate the #tobaccoharmreduction potential of our #NGPs compared to combustible cigarettes: https://t.co/pYQNYyNGU0

Did you know the greatest risk for adult smokers comes from burning tobacco and inhaling the smoke? Combustion’s high temperatures – around 850°C – result in harmful smoke containing 7000+ chemicals. Watch why heating, not burning, is better in our video: https://t.co/w7ITlFmaQI https://t.co/8m1ZGyA2NM

We believe flavourless, or limited flavoured, #NextGenerationProducts constitute a bland and boring experience. They’re unlikely to prove attractive to adult smokers and could be detrimental to #tobaccoharmreduction. Find out more in our infographic: https://t.co/OyeV5TOpsz https://t.co/OQ6NUgwTxy

Our scientific data suggest our #heatedtobacco #NextGenerationProducts don’t produce side-stream emissions. Using them is unlikely to present issues to bystanders when compared to workplace or general indoor air quality standards. Read more here: https://t.co/R0T5fJF6I9 https://t.co/OUntlYJyLi

The final part of our scientific assessment framework for #NextGenerationProducts aims to understand population knowledge, attitudes, usage patterns and behaviours once #NGPs are in-market. https://t.co/f8n1n8D0Lx

Part 4 of our framework helps us understand all elements of usage, including pre-market perceptions of harm and addiction. In parallel, evaluation of actual commercial product usage continues. https://t.co/vDGFZDfdGG

Part 3 of our framework focuses on clinical studies, confirming whether any potential reductions in harmful chemical and toxicity measured in the lab translates to human #NGP usage. https://t.co/N7zSmJ59nt

Part 2 of our framework involves laboratory-based in-vitro assays, which help determine if #NGP usage translates to reduced toxicity in human cells. https://t.co/XJywTC458s

The first part of our framework includes comparing levels of harmful and potentially harmful chemicals in our #NextGenerationProducts to those found in combusted cigarette smoke. https://t.co/zNeZBuV5jD

As a responsible manufacturer, we assess and substantiate the #tobaccoharmreduction potential of our #NextGenerationProducts using a state-of-the-art scientific framework. Learn more about the various elements here: https://t.co/EcS9IPhnyX https://t.co/5fAyOsr1Dg

Mandatory compliance with robust product, manufacturing and safety standards helps legitimise #NGPs and should be at the forefront of risk proportionate regulation. Read about technical standards, and how they can can underpin #tobaccoharmreduction here: https://t.co/B4C2qEsHxq https://t.co/ALz7dcol1J

New in-vitro research provides further evidence of heated tobacco’s #harmreduction potential compared to combustible tobacco. Read and watch more in our latest blog: https://t.co/ShBpmnX0mY https://t.co/fKPYKQZYEY

Did you know the greatest risk for adult smokers comes from burning tobacco and inhaling the smoke? Combustion’s high temperatures – around 850°C – result in smoke containing 7000+ chemicals. Discover why heating, not burning, is less harmful here: https://t.co/w7ITlFmaQI https://t.co/K2QYgPaQBd

At @IMBScience we're making a meaningful contribution to #tobaccoharmreduction (THR) through our #NextGenerationProducts. Find out more about the story of THR here: https://t.co/jXwFU2ronn https://t.co/gxYPgHwUhX

We're talking #tobaccoharmreduction and #nextgenerationproduct science at October 2021’s #CORESTA Smoke Science & Product Technology Virtual Conference. A list of our presentations can be found here: https://t.co/bzZvRBrLR3 Hope you can join us! https://t.co/flnm2nFbn1

As we substantiate our #heatedtobacco device, we conducted a P&B study among 5k consumers - from adult smokers to never-smokers - to better understand their perceptions of our device, the wider HT category and its #tobaccoharmreduction potential: https://t.co/xwhKYlBqxs

A belated happy birthday to #HonLik! In this wide ranging interview, he shares his thoughts around #NextGenerationProduct regulation and its potential impact on #tobaccoharmreduction: https://t.co/ftxSvsGCxg https://t.co/xvJZnycWNH

If you missed @thegtnf last week but still want to visit our virtual science stand, here's your opportunity. https://t.co/p4oLWVK2yq You can also read a transcript of our CEO Stefan Bomhard's keynote where he underlines the role @ImperialBrands can play in the future of #NGPs.

One of our vaping studies features in the Cochrane living review update, which analyses scientific evidence around the category's ability to help smokers transition away from cigarettes: https://t.co/XEE3vqKkmI Read more about the review here: https://t.co/Mbw8OPwuUi

A pragmatic approach to #tobaccoharmreduction (THR) underpins our ongoing efforts in the #NextGenerationProduct space. We've created a striking new graphical asset to help better explain THR to those adult smokers who may not be aware of harm reduction: https://t.co/8HQ5gSMsLf https://t.co/Exi4LV8Tj9

Our #GTNF2021 virtual science stand is ready and our team is looking forward to engaging with visitors around our latest #NGP and #tobaccoharmreduction research. Meanwhile, Stefan Bomhard - CEO of @ImperialBrands - is delivering @thegtnf's keynote speech tomorrow at 09:05 BST. https://t.co/hrWnPmeXCy

As the comprehensive evidence base substantiating the #tobaccoharmreduction potential of heated tobacco continues to grow, so does the category's endorsement from public health bodies around the globe. Explore our timeline here: https://t.co/LdneT1CZLr #NextGenerationProducts

Want an entire scientific literature review's worth of information about #heatedtobacco in just one handy infographic? Read and download it here: https://t.co/YBh21CdsVp #NGPs #tobaccoharmreduction

Look out for our virtual science stand @thegtnf 2021 coming later this month! We'll have the latest research around our heated tobacco and tobacco-free oral nicotine pouch #NGPs, as well as our TT21C-driven alternatives to animal testing. #tobaccoharmreduction https://t.co/DNXKs00Jcr

Chairing the 74th Tobacco Science and Research Conference (#TSRC), our Group Science & Regulatory Affairs Director Joe Thompson calls for #NGP science to reside at the heart of #tobaccoharmreduction regulation: https://t.co/IUKafzz43y

The #nicotinesalt pods in our vapes deliver nicotine in a way that more closely replicates combustible cigarettes than traditional ‘freebase’ nicotine, suggesting #nicsalts' potential to help adult smokers move away from combustible cigarettes: https://t.co/rhzvdaliMk https://t.co/04a621aVCo

Imperial Brands doesn’t test its products on animals; instead, our scientists use cutting edge in-vitro techniques. Find out more: https://t.co/Sc2pW4GQR8

We're delighted to be hosting the upcoming 74th Tobacco Science Research Conference (TSRC), a hybrid event that’s taking place both virtually and in Boston, Massachusetts between 29-31 August. #tobaccoharmreduction #NGPs https://t.co/86rAGN6ELj

The theme of this year’s TSRC is: ‘Is #TobaccoHarmReduction At Risk? The Need for Science & Engagement.’ Visit the website for more details: https://t.co/DXuRM4CnXv

An open letter to the Society for Research on Nicotine and Tobacco (SRNT) following its decision not to permit tobacco manufacturers to attend their future conferences. https://t.co/Johl3wq9wu

We believe in #tobaccoharmreduction and so do an increasing number of public health bodies and regulators across the world. Our team has pulled together some of the most important THR milestones in this interactive timeline: https://t.co/T3g9Fcw36h

By decoupling nicotine from harmful tobacco smoke, we’re providing adult smokers with a wide range of harm reduced #NextGenerationProducts – maximising their chances of leaving combustible cigarettes behind. Find out more about our #NGP categories: https://t.co/ZwXMYLaNGr

Our commitment to rigorous #NextGenerationProduct research includes one of the longest vaping clinical studies to-date. Published in Regulatory Toxicology and Pharmacology, you can read about the two year-long research here: https://t.co/G4KsXSvtsM #TobaccoHarmReduction

Considerable published research explores the dynamics of exhaled vape aerosol, but what about heated tobacco? Find out here: https://t.co/oncT2w8OVp #TobaccoHarmReduction

Oral nicotine pouches demonstrate exciting #tobaccoharmreduction potential. They’re tobacco-free, don’t involve combustion, deliver nicotine orally and have either no, or low, detectable levels of many cigarette smoke toxicants. Find out more: https://t.co/ElDUcocZsM https://t.co/19c5Idt0bG

Imperial Brands Science speaks to @snusforum about recent scientific data helping to substantiate our tobacco-free nicotine pouch products: https://t.co/rOfWfWzR28 #TobaccoHarmReduction #NextGenerationProducts

Hon Lik is credited as the original inventor of the e-cigarette. In this QA he discusses the evolution of vapes, the role of flavours in #tobaccoharmreduction and what the future potentially holds for #NextGenerationProducts: https://t.co/ftxSvsGCxg https://t.co/SEgpJFfeQ6

Our #NextGenerationProduct and #tobaccoharmreduction science is transparent and collaborative, and we believe how we communicate our research should be as well. Find out more how you can share our content here: https://t.co/lJVa5X4MFn

#1 For adult smokers, the greatest risk stems from burning tobacco and inhaling the smoke. It’s the most harmful way to consume nicotine and a cause of serious disease and preventable deaths.

#2 The best course of action adult smokers can take to improve their health is not to use any tobacco or nicotine product. However, millions of adult smokers are either uninterested or unwilling to take this step.

#3 Transitioning adult smokers to #NextGenerationProducts – likely to be substantially less harmful than smoked tobacco – is the next best option and the basis of #tobaccoharmreduction. Find out more in our blog and infographic here: https://t.co/KbBc3AUIRb

For #GFN21 @GFNicotine we've summarised our scientific progress to-date in substantiating our heated tobacco device's promising #TobaccoHarmReduction potential. Read more and watch here: https://t.co/zXJYct0Hd1 #NextGenerationProducts

As part of our #NextGenerationProduct risk assessment process and commitment to excellence in product stewardship, we use high-purity ingredients which are thoroughly assessed by our team of professional toxicologists. Find out more: https://t.co/HUvbr1nrxU https://t.co/lp79cU4GHM

We continually assess every element of our #NextGenerationProducts to ensure they’re the highest quality, while also working to raise standards across the wider #NGP landscape. Find out more about our commitment to product standards: https://t.co/TkAv4PcXja https://t.co/CYFZLN7lxe

Did you know heated tobacco doesn’t involve combustion? Controlled heating at around 345°C, rather than burning at 900°C, results in cigarette-like nicotine delivery of an authentic tobacco-tasting aerosol with significantly less toxicants than cig smoke: https://t.co/7NP0b0dbQb

Nicotine is arguably one of the most stigmatised and misunderstood chemicals in public debate. Interested in learning more about nicotine and its role in smoking related disease, #NextGenerationProducts and #tobaccoharmreduction? Watch our video: https://t.co/a5M0LxIh6Z pic.twitter.com/hSPJIq03zz

We've also recently conducted a comprehensive scientific assessment of our tobacco-free nicotine pouch products in comparison to combustible cigarettes. A summary of the evidence is here: https://t.co/roVStsayYo

In our latest 'state of the science' blog, @thomasnahde addresses the exciting tobacco #harmreduction opportunity provided by #NextGenerationProduct tobacco-free oral nicotine pouches: https://t.co/yNPuKeZ8A7

As a responsible #NextGenerationProduct manufacturer, we assess and substantiate the #tobaccoharmreduction potential of our #NGP portfolio using a state-of-the-art scientific framework. Learn more about the various elements here: https://t.co/EcS9IPhnyX pic.twitter.com/FxEBiDuDTx

How does vape aerosol affect lung cells over time? The first peer-reviewed study evaluating repeated smoke and vape exposure shows minimal effects to a human 3D lung tissue model from vape aerosol compared to cigarette smoke. #ngps #tobaccoharmreduction https://t.co/il31r8vO8D

Welcome to IMB Science! We’re committed to making meaningful contribution to #tobaccoharmreduction by offering adult smokers a range of potentially reduced harm alternatives to combustible cigarettes. Find out about our #NextGenerationProduct science at https://t.co/OCthXM4qim pic.twitter.com/VSZNJPg1Ho