We believe in #tobaccoharmreduction and so do an increasing number of public health bodies and regulators across the world. Our team has pulled together some of the most important THR milestones in this interactive timeline: https://t.co/T3g9Fcw36h

By decoupling nicotine from harmful tobacco smoke, we’re providing adult smokers with a wide range of harm reduced #NextGenerationProducts – maximising their chances of leaving combustible cigarettes behind. Find out more about our #NGP categories: https://t.co/ZwXMYLaNGr

Our commitment to rigorous #NextGenerationProduct research includes one of the longest vaping clinical studies to-date. Published in Regulatory Toxicology and Pharmacology, you can read about the two year-long research here: https://t.co/G4KsXSvtsM #TobaccoHarmReduction

Considerable published research explores the dynamics of exhaled vape aerosol, but what about heated tobacco? Find out here: https://t.co/oncT2w8OVp #TobaccoHarmReduction

Oral nicotine pouches demonstrate exciting #tobaccoharmreduction potential. They’re tobacco-free, don’t involve combustion, deliver nicotine orally and have either no, or low, detectable levels of many cigarette smoke toxicants. Find out more: https://t.co/ElDUcocZsM https://t.co/19c5Idt0bG

Imperial Brands Science speaks to @snusforum about recent scientific data helping to substantiate our tobacco-free nicotine pouch products: https://t.co/rOfWfWzR28 #TobaccoHarmReduction #NextGenerationProducts

Hon Lik is credited as the original inventor of the e-cigarette. In this QA he discusses the evolution of vapes, the role of flavours in #tobaccoharmreduction and what the future potentially holds for #NextGenerationProducts: https://t.co/ftxSvsGCxg https://t.co/SEgpJFfeQ6

Our #NextGenerationProduct and #tobaccoharmreduction science is transparent and collaborative, and we believe how we communicate our research should be as well. Find out more how you can share our content here: https://t.co/lJVa5X4MFn

#1 For adult smokers, the greatest risk stems from burning tobacco and inhaling the smoke. It’s the most harmful way to consume nicotine and a cause of serious disease and preventable deaths.

#3 Transitioning adult smokers to #NextGenerationProducts – likely to be substantially less harmful than smoked tobacco – is the next best option and the basis of #tobaccoharmreduction. Find out more in our blog and infographic here: https://t.co/KbBc3AUIRb

#2 The best course of action adult smokers can take to improve their health is not to use any tobacco or nicotine product. However, millions of adult smokers are either uninterested or unwilling to take this step.

For #GFN21 @GFNicotine we've summarised our scientific progress to-date in substantiating our heated tobacco device's promising #TobaccoHarmReduction potential. Read more and watch here: https://t.co/zXJYct0Hd1 #NextGenerationProducts

As part of our #NextGenerationProduct risk assessment process and commitment to excellence in product stewardship, we use high-purity ingredients which are thoroughly assessed by our team of professional toxicologists. Find out more: https://t.co/HUvbr1nrxU https://t.co/lp79cU4GHM

We continually assess every element of our #NextGenerationProducts to ensure they’re the highest quality, while also working to raise standards across the wider #NGP landscape. Find out more about our commitment to product standards: https://t.co/TkAv4PcXja https://t.co/CYFZLN7lxe

Did you know heated tobacco doesn’t involve combustion? Controlled heating at around 345°C, rather than burning at 900°C, results in cigarette-like nicotine delivery of an authentic tobacco-tasting aerosol with significantly less toxicants than cig smoke: https://t.co/7NP0b0dbQb

Nicotine is arguably one of the most stigmatised and misunderstood chemicals in public debate. Interested in learning more about nicotine and its role in smoking related disease, #NextGenerationProducts and #tobaccoharmreduction? Watch our video: https://t.co/a5M0LxIh6Z pic.twitter.com/hSPJIq03zz

In our latest 'state of the science' blog, @thomasnahde addresses the exciting tobacco #harmreduction opportunity provided by #NextGenerationProduct tobacco-free oral nicotine pouches: https://t.co/yNPuKeZ8A7

We've also recently conducted a comprehensive scientific assessment of our tobacco-free nicotine pouch products in comparison to combustible cigarettes. A summary of the evidence is here: https://t.co/roVStsayYo

As a responsible #NextGenerationProduct manufacturer, we assess and substantiate the #tobaccoharmreduction potential of our #NGP portfolio using a state-of-the-art scientific framework. Learn more about the various elements here: https://t.co/EcS9IPhnyX pic.twitter.com/FxEBiDuDTx

How does vape aerosol affect lung cells over time? The first peer-reviewed study evaluating repeated smoke and vape exposure shows minimal effects to a human 3D lung tissue model from vape aerosol compared to cigarette smoke. #ngps #tobaccoharmreduction https://t.co/il31r8vO8D

Welcome to IMB Science! We’re committed to making meaningful contribution to #tobaccoharmreduction by offering adult smokers a range of potentially reduced harm alternatives to combustible cigarettes. Find out about our #NextGenerationProduct science at https://t.co/OCthXM4qim pic.twitter.com/VSZNJPg1Ho